Position Title: Territory Sales in charge

Function:Sales

Key Stakeholders:
Internal:
- Sales Admin,
- Depot,
- Quality

External:
- AW & AWSM,
- Retailers,
- Wholesalers (W/S)

Educational Qualification:Graduate

Desired Competencies:
Market Execution, Business Development, Channel Partner Management, Selling & Negotiation,

Key Responsibilities:
Ensure achievement of secondary sales targets
- Setting objectives for AW
- Breaking objectives for AWSM (beat-wise)
- Ensure communication of objectives to AW
- Periodic tracking of objectives

AW Management
- Align, support & motivate AW to meet business objectives
- Ensure adequate infrastructure & systems
- Act as a commercial interface between AW & BIL

Coach, manage & evaluate AWSM performance
- Coach AWSM on BIL best practices & WOW
- Train AWSM on Sales Call Process
- Evaluate their performance Periodically
- Provide on the job support / guidance for addressing territory specific issues

Ensure adequate service level in market & build business in existing & new outlets
- Ensure adequate servicing at dealer points




- Maintain relations with existing dealers
- Increase the depth and width per dealer
- Prospect new outlets
- Perform activations as per decided by ASM

Execute visibility implementation & Merchandizing
- Ensure adherence to plan-o-gram
- Ensure execution of primary & secondary Merchandizing
- Ensure execution of Visibility Implementation

Implement launch of new consumer promos / trade schemes & new products
- Operationalize current product through communication & sampling
- Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point
- Track & review performance of new products / schemes

Market Intelligence
- Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc

Maintain records & systems
- PJP data
- MIS reporting
- Ensure Hub of UDAAN

Represent Britannia for consumer co

📌 Area Sales Executive (Bulandshahr)
🏢 Britannia
📍 Bulandshahr