Job Description: Performance Marketing Expert

Industry: Modular Kitchen, Furniture & Water Ioniser
Experience: 2-5 Years
Location: Noida
Employment Type: Full-Time
Joining: Immediate Joiners Preferred

About the Role

You will be responsible for planning, executing, and optimising campaigns across multiple platforms to generate high-quality leads and drive business growth.

Key ResponsibilitiesPaid Advertising & Campaign Management
- Plan, execute, and optimise performance marketing campaigns across:
- Google Ads (Search, Display, Performance Max, YouTube)
- Meta Ads (Facebook & Instagram)
- Other relevant advertising platforms
- Manage monthly advertising budgets and ensure maximum ROI.
- Develop campaign strategies based on business goals, target audience, and customer journey.

Lead Generation & Conversion Optimisation
- Create strategies to generate qualified leads for:
- Modular kitchens
- Custom furniture solutions
- Water ioniser products
- Analyse lead quality, CPL, conversion rates, and sales performance.
- Work closely with the sales team to improve lead conversion.




- Implement remarketing and retargeting strategies.

Data Analysis & Reporting
- Monitor campaign performance and identify growth opportunities.
- Track key metrics:
- ROAS
- CPL
- CPA
- CTR
- Conversion Rate
- Campaign ROI
- Prepare weekly/monthly performance reports with insights and recommendations.

Website & Funnel Optimisation
- Work with creative and content teams to develop high-performing ad creatives.
- Suggest landing page improvements for better conversions.
- Conduct A/B testing for ads, creatives, audiences, and campaigns.
- Ensure proper tracking through Google Analytics, Meta Pixel, and conversion tracking tools.

Required Skills & Qualifications
- 2-5 years of experience in performance marketing, preferably in:
- Interior design
- Modular kitchen
- Furniture
- Home improvement
- Consumer products
- D2C brands
- Solid knowledge of Google Ads and Meta Ads Manager.
- Experience

📌 Performance Marketing Manager (Noida)
🏢 Vrittidhi
📍 Noida