Company Description TeenmeUP is the world’s first Growing Journey Platform focused on supporting families through the years between ages 9 and 19. The company combines AI-powered guidance, a trusted community, expert-backed recommendations, and curated commerce to simplify the growing-up experience for tweens, teens, and parents. TeenmeUP offers age-appropriate products and reliable guidance for key milestones, including skincare, grooming, personal care, fashion, wellness, and everyday essentials, enabling families to make confident, informed choices. Its mission is to build a trusted ecosystem where families, brands, educators, and experts collaborate to support the next generation at every stage of growing up. TeenmeUP operates with a robust purpose-driven culture centered on empowerment, safety, and authenticity.

Role Description The Branding Strategist is a full-time, on-site role based in the Mumbai Metropolitan Region. This role is responsible for shaping and evolving TeenmeUP’s brand positioning, voice, and visual identity across all touchpoints, including digital platforms,



campaigns, and partner collaborations. Day-to-day tasks include developing brand narratives and messaging frameworks, and creating guidelines that ensure consistency in how the brand appears and communicates. The Branding Strategist will work closely as marketing expert, product brand strategist, community approval manager, and as commerce team to translate insights into integrated brand strategies and storytelling that resonate with tweens, teens, parents, and partners. The role also involves monitoring brand performance, analyzing engagement and perception data, hard core social media content creator and recommending improvements that strengthen brand equity and trust.

Qualifications & Expertise:

Someone who has worked on Ecommerce platform is a must.
3-5 yrs of experience in managing the products and coordinating with brands.
Brand strategy and positioning skills, including experie

📌 Branding Strategist (Mumbai)
🏢 TeenmeUP
📍 Mumbai