Role Purpose

Bake Fit’s go-to-market strategy is online-first: its own D2C website, quick-commerce platforms (Blinkit, Zepto, Instamart), and marketplaces (Amazon, Flipkart, BigBasket). The E-commerce & Marketplace Specialist Consultant is responsible for setting up, optimising and growing these channels so Bake Fit reaches customers as an affordable, easy-to-discover, easy-to-reorder everyday brand — not a niche premium product lost in a crowded category.

Scope of Work

1. D2C Website & Subscription Setup

• Set up or optimise the Bake Fit D2C website (Shopify/WooCommerce), including payment gateway integration and local delivery logistics.
• Design and launch a subscription module for weekly/monthly bread and snack boxes, aligned with the product’s natural 5–7 day repurchase cycle.
• Implement basic conversion-rate optimisation: product pages, checkout flow, trust signals (nutrition claims, certifications).
2. Quick-Commerce Channel Management
• Lead onboarding and go-live on Blinkit, Zepto and Swiggy Instamart for the home city,



then replicate for each current city per the roadmap.
• Manage dark-store inventory placement and freshness-dated stock rotation in coordination with Operations.
• Own listing quality (titles, images, descriptions) and in-app visibility/search ranking on each platform.
• Track and optimise fill rate, stockouts, and delivery SLAs specific to each quick-commerce partner.
3. Marketplace Management
• Onboard and manage Bake Fit’s storefronts on Amazon and Flipkart Grocery, and grocery-focused platforms such as BigBasket.
• Optimise product listings for marketplace SEO — keywords, A+ content/enhanced brand content, and category placement.
• Manage marketplace advertising (Sponsored Products/Brands) budgets in coordination with the marketing team.
• Handle marketplace account health: ratings, reviews, returns, and dispute resolution.
4. Pricing, Promotions & Catalogue Strategy
• Develop a channel-wise pricing strategy that keeps hero SKUs within

📌 E-commerce & Marketplace Specialist (India)
🏢 Champion Infometrics
📍 India