We're looking for a hands-on Performance Marketing Content Lead who can own the entire content journey for a fast-growing D2C Beauty & Personal Care brand l

Should be comfortable with ideating, scripting, getting on camera, directing editors, reviewing creatives, and using performance data to continuously improve content.

What you'll own

- End-to-end performance content across video, static, website & marketplace/A+ content
- Ideate and script high-performing video ads and scale output to 300–400 assets/month
- Develop and test hooks across UGC, testimonials, founder-led, meme-style and other formats
- Be comfortable getting on camera when required
- Direct static creatives for Meta, marketplaces and website product pages
- Track CTR, Hook Rate, Thumb-stop Rate, Hold Rate, Conversion & ROAS and use insights to drive creative decisions
- Work closely with the Performance Marketing team to translate campaign requirements into creative briefs




- Manage and mentor Content Strategists, video editors and freelancers
- Build SOPs and repeatable systems to scale creative output without compromising quality
- Stay ahead of emerging D2C content formats, trends and creative approaches

What we're looking for:

5–7 years of total experience (maximum)

Solid experience building performance content for a D2C brand

Proven understanding of CTR, Hook Rate, Thumb-stop Rate, CPM and ROAS

Strong creative instinct with the ability to identify what makes content stop the scroll

Hands-on experience in ideation, scripting and video direction

Comfortable being on camera

Experience with both video and static ad creatives

Exposure to website, marketplace and A+ content

Target benchmarks

CTR: 1%+

Video Hook Rate: 25%+

50% Hold Rate: 10%+

📌 Title - Content Lead -C - Gurgaon || CTC Upto 25 LPA || fast-growingC Beauty & Personal Care brand (Gurugram)
🏢 Talentiser
📍 Gurugram