Company Description Go4Explore is a vibrant travel community focused on designing personalized and memorable journeys for travelers across India and abroad. Since 2017, the team has organized over 2,500 trips and connected more than 30,000 travelers through road trips, Himalayan treks, and engaging travel meetups. The company’s mission is to make travel accessible, safe, and enriching for people from diverse backgrounds and interests.

Go4Explore curates experiences such as scenic road trips from Delhi, star-lit Himalayan camping, and community events where skilled travelers share stories and knowledge. The culture is community-driven, creative, and ideal for individuals passionate about travel and digital storytelling.

Role Description This is a full-time, on-site Social Media Marketing Specialist role based in Noida. The specialist will manage and grow Go4Explore’s presence across social media platforms by planning and executing content calendars, campaigns, and community engagement initiatives. Day-to-day responsibilities include creating and publishing posts, reels, and stories; monitoring platform performance; responding to comments and messages; and collaborating with the creative and operations teams to promote trips, treks, and meetups.

The role involves analyzing social media metrics, optimizing campaigns for reach and conversion,



and staying updated with travel trends and platform best practices. The specialist will contribute to brand storytelling, customer acquisition, and nurturing an active travel community.

Qualifications

- Strong skills in Social Media Marketing, including platform management, campaign execution, and performance tracking.
- Proficiency in Social Media Content Creation, such as writing captions, creating visual concepts, and planning content calendars.
- Knowledge of Digital Marketing and Marketing fundamentals, including audience targeting, branding, and basic funnel strategies.
- Excellent Communication skills for clear writing, engaging audience interactions, and effective collaboration with internal teams.
- Ability to use social media analytics tools (e.g., Meta Business Suite, Instagram Insights, basic Google Analytics) to interpret data and improve results.
- Creative mindset with an interest in travel, storytelling, and community-building through online platforms.
- Strong organizational and time-management skills, with the ability to handle multiple campaigns and deadlines in a fast-paced setting.
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.
- Prior experience in social media roles within travel, lifestyle, or consumer brands is an advantage.

📌 Social Media Marketing Specialist (Noida)
🏢 Go4Explore
📍 Noida