Company Description IKW Designs is a rapid-fashion apparel brand offering trendy and comfortable clothing, including coord sets, kurtis, tunics, pants, palazzos, pyjamas, shorts, and more. The company focuses on high-quality designs that help customers feel confident and stylish in their everyday wear. IKW Designs is committed to sustainability, diversity, and inclusivity, integrating these values into product development and brand messaging.

Team members join a growing fashion business that aims to positively influence the industry while staying close to evolving customer preferences.

Role Description The Social Media Manager is a full-time, on-site role based in Ahmedabad. This position is responsible for planning, creating, and publishing social media content across platforms to increase brand awareness, engagement, and online sales. Day-to-day tasks include developing content calendars, coordinating product shoots and creative assets, writing captions and posts, and optimizing content for reach and performance.

The Social Media

Manager will analyze metrics, run campaigns, collaborate with design and marketing teams, and respond to comments and messages to nurture an active online community.



The role also involves staying updated on fashion trends and social media best practices to keep the brand’s presence fresh and relevant.

Qualifications

- Strong skills in Social Media Marketing and Social Media Optimization (SMO) to manage and grow brand presence across platforms.
- Ability to develop effective Content Strategy and plan cohesive campaigns aligned with brand goals.
- Excellent Writing and Communication skills for clear, engaging, and brand-consistent messaging.
- Experience using social media analytics tools to track performance, generate insights, and refine strategies.
- Familiarity with fashion or lifestyle brands and an understanding of fast-fashion audiences is preferred.
- Ability to collaborate with design, photography, and merchandising teams and work effectively in an on-site environment.
- Bachelor’s degree in Marketing, Communications, Fashion Management, or a related field, or equivalent practical experience.
- Proficiency with basic graphic or video editing tools (e.g., Canva, mobile editing apps) is a plus.

📌 Social Media Manager (Ahmedabad)
🏢 IKW Designs
📍 Ahmedabad