Content & Reels — Eleven Bakehouse

We’re looking for someone who loves making content and spends probably a little too much time on Instagram.

Someone who sees a fresh batch of Berliners, gelato being scooped, a new dessert being tested or a packed evening at Eleven Bakehouse and immediately thinks — this would make a great reel.

This is a full-time, on-site role in Bangalore, and the job is pretty straightforward: make Eleven Bakehouse look as positive online as it does in real life.

What you’ll be doing

Shooting reels regularly across our Eleven Bakehouse stores and central kitchen

Coming up with fun, fresh content ideas around our food, stores, team and everything happening behind the scenes

Shooting and editing content yourself — this is very much a hands-on role

Keeping up with Instagram trends and figuring out which ones actually make sense for our brand

Creating content around current product drops, launches and seasonal menus

Working with our chefs and store teams to capture what’s happening every week

Planning a simple content calendar and making sure the content actually gets made

Building a recognisable Eleven Bakehouse style and personality on social media

Looking at which reels perform well and using that to make the next ones better

Occasionally working with influencers and creators

Who we’re looking for





We don’t really care if you’ve had the title “Marketing Manager” before.

What matters more is whether you understand Instagram, have a good eye and can actually create content.

You should

Know how to shoot and edit reels

Have a strong sense of framing, lighting, music and pacing

Understand Instagram and current content trends

Be comfortable visiting stores and shooting content yourself

Have plenty of ideas and be able to execute them without needing a huge production setup

Understand how to make food look genuinely tempting

Know CapCut, Premiere Pro or similar editing tools

Be comfortable in a fast-moving environment where we’re constantly trying and launching new things A background in marketing, content creation, photography or communications is great, but your work matters more to us than your degree.

The kind of content we want

We don’t want Eleven Bakehouse to feel like a corporate brand on Instagram.

We want the content to feel current, aesthetic, slightly playful and natural — showing the food, people and personality behind Eleven Bakehouse.

If you’re constantly saving reels, noticing interesting shots at cafés and restaurants, and thinking “I could make something cool with this” — this could be a really good fit.

📌 Social Media Content Creator (Bengaluru)
🏢 Eleven Bakehouse
📍 Bengaluru