Senior Sales & Marketing Executive – IT Software & Products

Job Title: Senior Sales & Marketing Executive

Department: Sales & Marketing

Experience: 4–8 years

Employment Type: Full-time

Location: Remote (Bangalore)

Industry: IT Software, Technology & Digital Products

Reporting To: Sales / Business Head

Job Summary

We are looking for an experienced and result-oriented Senior Sales & Marketing Executive to drive business growth through the sale and marketing of IT software, technology solutions, and digital products.

The ideal candidate should have a strong understanding of the IT/software industry, excellent B2B sales skills, proven experience in lead generation and client acquisition, and the ability to build long-term relationships with customers and business partners.

Key Responsibilities

Sales & Business Development

Identify and develop current business opportunities for IT software, products, and technology solutions.

Generate leads through cold calling, email campaigns, LinkedIn, networking, references, events, and other channels.

Research target markets, industries, companies, and potential customers.

Conduct product presentations, demonstrations, and sales meetings with prospective clients.

Understand customer requirements and recommend appropriate software/products and solutions.

Manage the complete sales cycle from lead generation and qualification to negotiation, closure, and onboarding.

Prepare and deliver commercial proposals, quotations, presentations, and RFP/RFQ responses.

Achieve monthly, quarterly, and annual sales targets.

Maintain a healthy sales pipeline and provide regular sales forecasts and reports.

Develop and maintain strong relationships with existing customers to drive repeat business, renewals, and upselling opportunities.

Marketing





Develop and execute marketing campaigns to generate qualified leads and improve brand visibility.

Coordinate digital marketing activities including email marketing, social media, LinkedIn, content marketing, and online campaigns.

Support the creation of product presentations, brochures, case studies, website content, and sales collateral.

Participate in exhibitions, conferences, seminars, webinars, and industry events.

Monitor market trends, competitor activities, customer needs, and emerging technology opportunities.

Work closely with the product and technical teams to position software/products effectively in the market.

Track marketing campaigns and measure lead-generation and conversion performance.

Client & Account Management

Build strong relationships with key decision-makers, CXOs, IT managers, procurement teams, and other stakeholders.

Conduct regular client follow-ups and understand evolving business requirements.

Coordinate with internal technical, implementation, support, and finance teams to ensure smooth customer delivery.

Handle customer queries and coordinate resolution of commercial or service-related issues.

Identify cross-selling and up-selling opportunities within existing accounts.

Required Skills

Proven experience in B2B IT/software sales and business development.

Strong knowledge of software products, SaaS, IT solutions, or technology services.

Excellent communication,



presentation, negotiation, and interpersonal skills.

Strong lead-generation and prospecting capabilities.

Ability to identify decision-makers and successfully navigate enterprise sales cycles.

Experience with CRM tools and maintaining sales pipelines.

Good understanding of digital marketing and lead-generation techniques.

Strong business acumen and target-oriented approach.

Ability to work independently as well as collaboratively with technical and management teams.

Willingness to travel for client meetings, exhibitions, and business development activities when required.

Preferred Qualifications

Bachelor's degree in Business Administration, Marketing, Computer Science, Information Technology, or a related field.

MBA in Sales/Marketing or equivalent qualification will be an advantage.

Experience selling SaaS, ERP, CRM, cybersecurity, cloud, AI, enterprise software, IT products, or other technology solutions will be preferred.

Existing industry contacts and a proven B2B client network will be an added advantage.

Key Performance Indicators (KPIs)

Monthly/quarterly revenue achievement.

Number of qualified leads generated.

Lead-to-opportunity and opportunity-to-closure conversion rates.

New customer acquisition.

Sales pipeline value and accuracy of forecasting.

Customer retention, renewals, upselling, and cross-selling.

Marketing-generated leads and campaign ROI.

What We Offer

Competitive salary with performance-based incentives.

Opportunity to work with innovative IT software and technology products.

Career growth and leadership opportunities.

Exposure to enterprise customers and diverse industries.

Supportive and performance-driven work environment.

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