Vidyashilp University is seeking a results-driven Senior Manager – Admissions available for an immediate joiner. This role leads strategic student recruitment, optimizes enrollment funnels, and drives team performance to achieve institutional growth targets. Candidates must have prior experience in a university environment.
Job Purpose The Senior Manager – Admissions will be responsible for driving the admissions function by effectively managing the Admissions Counselling Team as well as individual counsellor performance. The role requires a strong combination of people management, individual sales ownership, counselling expertise, process discipline, and target achievement.
The ideal candidate should be capable of leading a team, coaching individual counsellors, handling high-value student/parent interactions personally, and ensuring consistent conversion performance across the admissions funnel.
Key Responsibilities
- Team Management & Leadership
- Lead, manage, and mentor the Admissions Counselling team to achieve monthly and annual admission targets. - Allocate leads and responsibilities effectively across counsellors. - Monitor individual and team-wise performance on a daily, weekly, and monthly basis. - Conduct regular performance reviews and provide constructive feedback. - Identify underperforming team members and implement performance improvement plans. - Build a high-performance and target-oriented admissions culture. - Support recruitment, onboarding, training, and development of Admissions Counsellors.
- Individual Admissions & Counselling
- Personally handle key, high-value, and challenging student/parent enquiries. - Counsel prospective students and parents on programmes, eligibility, career opportunities, fees, and admission processes. - Take ownership of critical leads and work towards successful conversion.
- Demonstrate strong objection-handling and negotiation skills. - Ensure a high-quality student and parent experience throughout the admission journey.
- Target & Conversion Management
- Own and drive team-level admission targets. - Track lead-to-application, application-to-offer, and offer-to-enrolment conversion ratios. - Analyse individual counsellor performance and identify gaps in the admissions funnel. - Develop strategies to improve lead conversion and enrolment numbers. - Ensure timely follow-up and effective lead management.
- Performance Monitoring & MIS
- Maintain daily and weekly dashboards covering: - Leads received - Leads contacted - Counselling interactions - Applications - Offers - Enrolments - Conversion ratios - Counsellor-wise performance - Review CRM/HRMS/admissions data to identify trends and opportunities. - Prepare regular performance reports for senior management.
- Training & Coaching
- Conduct regular training sessions for Admissions Counsellors. - Coach team members on counselling techniques, communication, objection handling, follow-up, and closing. - Conduct call audits and provide individual feedback. - Develop scripts, FAQs, and best practices to improve counselling quality. - Support new counsellors during their initial onboarding and ramp-up period.
- Process & Coordination
- Ensure adherence to the defined admissions process, SOPs, and communication standards. - Coordinate with Marketing, Outreach, Academic, Finance, and other relevant teams to ensure a smooth admissions process.
- Escalate critical student/parent concerns and resolve them promptly. - Ensure accurate and timely updating of all lead and admission information in the CRM.
- Strategy & Business Development
- Analyse market trends, competitor activities, student preferences, and admission data. - Recommend initiatives to improve admissions performance and conversion. - Support the development and execution of admission campaigns and conversion strategies. - Identify opportunities for improving enquiry generation, counselling effectiveness, and enrolment.
Required Skills & Competencies
- Strong team management and leadership skills. - Excellent student/parent counselling and communication skills. - Solid sales and conversion orientation. - Ability to manage both team-level responsibilities and individual targets. - Excellent negotiation and objection-handling skills. - Strong analytical and performance-management skills. - Ability to work with CRM and admissions management systems. - Strong interpersonal and stakeholder-management skills. - Ability to work in a target-driven and fast-paced environment. - Strong problem-solving and decision-making ability.
Education & Experience
- Bachelor's degree required; Master's degree preferred. - 13–15 years of relevant experience in admissions, education sales, student recruitment, counselling, or a related field. - Minimum 3–5 years of experience managing an Admissions/Sales Counselling team. - Experience in higher education, universities, colleges, or education-focused organizations is preferred. - Demonstrated track record of achieving admission/revenue targets.
How to Apply
Interested candidates with relevant university experience are invited to send their updated CV directly to: Email:
[email protected]
📌 Senior Manager - Admissions (Bengaluru)
🏢 Vidyashilp University
📍 Bengaluru