Principal Accountabilities -

Social Media Marketing

- Manage social media brand pages and ensure high level of engagement on digital brand properties - Plan, ideate, create and execute social media calendars and posts - Conceptualize and work with agencies to create brand content and digital collateral - Write ad copies, and social media copies for the media campaigns and SMM platforms - Research industry-related topics and pitch for current blog ideas. Create, conceptualize and proofread blog content for relevant topics - Script writing for AVs and documentaries and forming Long-term content strategy and marketing ideas - Ability to adhere to the brand voice, research, and identify target audience preferences and trends - Write marketing copy to promote our products/services

Website Management & SEO

- Create and curate blogs for various sites and align with SEO requirements by digital marketing teams. - Work with agencies regularly to maintain SEO and SEM practices. - Ensure that all communication collaterals (within and outside the team) follow brand standards and guidelines.

Software and hardware skills

- Basic knowledge of Premier Pro, Adobe audition,



Adobe suite for video and audio editing - Basic knowledge of Photography and Videography for online content creation

Online Reputation Management (ORM)

- Observe and manage online reputation on all social media platforms and work with agencies for suitable responses - Proactive response ready mechanism built in for crisis communication.

Multimedia creation

- Video and photo editing skills will be a plus - Develop presentations, reports, films, AVs and video concepts for various projects, and internal reviews

Candidate Specifications -

- The ideal candidate should be well versed in writing Hindi copies for social, campaigns, blogs and other platforms as well, while being good at the English counter-parts as well. - Must have excellent content creation/language/writing skills - Should have excellent communication skills, strong interpersonal skills, a natural drive to achieve, and good execution skills - Ability to lead projects on their own and adhere to tight delivery deadlines

📌 Senior Executive/ Assistant Manager - Social & Content (Chennai)
🏢 TAFE - Tractors and Farm Equipment
📍 Chennai