Sales Executive

Position

Sales Executive

Department

Retail Sales

Reporting To

Store Manager / Assistant Store Manager

Location

Store Location

Job Purpose To drive store sales by delivering an excellent customer experience, understanding customer requirements, recommending suitable products, and converting walk-ins and leads into successful sales while maintaining the brand's service standards.

Key Responsibilities

- Customer Handling & Sales
- Welcome and engage customers entering the store.
- Understand customer needs, preferences and budget.
- Recommend appropriate products based on customer requirements.
- Demonstrate product features, benefits, pricing and offers.
- Handle customer queries and objections effectively.
- Convert walk-ins, enquiries and leads into sales.
- Achieve individual and store-level sales targets.
- Customer Relationship Management
- Build strong relationships with customers and encourage repeat purchases.
- Follow up with customers on enquiries, quotations and pending purchases.
- Maintain customer information and follow CRM processes.
- Support customer engagement and loyalty initiatives.
- Product Knowledge
- Maintain strong knowledge of products, collections, pricing, offers and ongoing promotions.
- Stay updated on new launches and product features.
- Communicate product information accurately to customers.
- Store Operations
- Maintain proper product presentation and store hygiene.
- Follow company policies and SOPs related to billing, inventory and customer handling.




- Coordinate with the Store Manager and other team members to ensure smooth store operations.
- Ensure accurate handling of customer orders and documentation.
- Sales & Performance
- Monitor daily sales performance and work towards achieving assigned targets.
- Identify opportunities for upselling and cross-selling.
- Participate in promotional campaigns and store-level sales activities.
- Share customer feedback and market insights with the Store Manager.

Key Performance Indicators (KPIs)

- Individual Sales Achievement %
- Store Sales Contribution
- Conversion Rate
- Average Transaction Value (ATV)
- Customer Repeat/Retention
- Upselling & Cross-selling
- Customer Satisfaction
- Lead Follow-up & Conversion

Required Qualifications

- Graduate / 12th Pass, depending on company requirements.
- Prior experience in retail sales, jewellery, fashion, lifestyle or premium retail is preferred.
- Freshers with strong communication and customer-handling skills may also be considered.

Required Skills

- Strong communication and interpersonal skills
- Customer-centric approach
- Sales and negotiation skills
- Product presentation skills
- Ability to achieve targets
- Positive attitude and willingness to learn
- Basic computer/CRM knowledge
- Ability to work in a team

Experience

0–3 years of relevant retail/sales experience.

Preferred Candidate Profile A customer-focused and target-oriented individual who is confident in interacting with customers, has solid communication skills, demonstrates a professional appearance and attitude, and is passionate about delivering an excellent retail experience.

📌 Sales Executive (Pune)
🏢 KEEMTI
📍 Pune