Role Summary: /n Own end-to-end lead generation across paid channels and ensure consistent monthly targets are achieved across Chennai, Hyderabad, Bangalore, and future markets like Dubai. /n /n Key Responsibilities: /n /n /n

- Campaign Execution & Optimization

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- Plan, launch and optimize campaigns on: ○ Meta Ads (Facebook & Instagram) ○ Google Ads (Search, Display, YouTube) ○ LinkedIn Ads (for B2B / premium leads)

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- Continuously monitor CPL, CAC, ROAS and improve performance Lead Generation & Funnel Management

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- Ensure daily lead flow meets targets per location

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- Improve lead quality (not just quantity)

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- Optimize landing pages and ad creatives for conversions Multi-Location Campaign Handling

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- Run city-wise campaigns (Chennai, Hyderabad, Bangalore, Dubai)

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- Customize messaging based on audience and budget A/B Testing & Experimentation

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- Test creatives, copy, audiences, and landing pages

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- Scale winning campaigns quickly Budget Management

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- Allocate and optimize budgets across platforms

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- Ensure minimal wastage and maximum ROI Coordination

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- Work closely with: ○ Pre-sales team → Lead quality feedback ○ Sales team → Conversion insights ○ Creative team → Ad creatives & videos KPIs (Very Important for Hiring Clarity)

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- Cost Per Lead (CPL)

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- Monthly Qualified Leads

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- Conversion Rate (Lead → Site Visit / Sale)

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- ROI / ROAS

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- Lead Quality Score (from sales team) Required Skills

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- 3–4 years in performance marketing (real estate / interiors preferred)

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- Robust hands-on experience in: ○ Meta Ads Manager ○ Google Ads

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- Understanding of: ○ Funnels, attribution, pixel tracking ○ CRM integration (Zoho, HubSpot, etc.)

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- Data-driven thinking (not guesswork marketing)

/n /n /n Ideal Candidate Profile: /n /n /n

- Someone who has handled ₹10L+ monthly ad budgets

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- Knows how to scale campaigns, not just run them

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- Comfortable handling multi-city lead generation

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📌 Performance Marketing (Chennai)
🏢 Tint Tone u0026 Shade
📍 Chennai