Abstract

As a PPC & Performance Marketing Specialist , you will be responsible for planning, executing, and optimizing paid advertising campaigns to generate high-quality leads for HubBroker’s products and services. The primary focus of this role is PPC and performance marketing across platforms such as Google Ads, LinkedIn Ads, Meta Ads, and display advertising.

You will work closely with the Sales and Product teams to ensure paid marketing campaigns drive measurable business growth, improve lead quality, and support the sales funnel. Hands-on experience with Zoho CRM is essential for managing campaigns, tracking leads, monitoring conversions, and improving marketing-to-sales alignment. SEO knowledge is also required to support organic visibility and improve overall digital performance.

Key Responsibilities

Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn Ads, Meta Ads, and display advertising platforms

Develop paid lead generation strategies to drive qualified traffic, conversions, and sales-ready leads

Manage end-to-end PPC campaign activities, including keyword research, bidding strategy, ad copy creation, audience targeting, landing page alignment, and budget optimization

Monitor campaign performance, analyze results, and continuously improve ROI, conversion rates, and cost per acquisition

Manage and optimize marketing automation workflows in Zoho CRM

Track leads, campaign sources, and conversion performance using Zoho CRM and analytics tools

Collaborate with the sales team to align paid marketing campaigns with lead nurturing and conversion goals





Support SEO activities including keyword research, on-page optimization, content recommendations, and website performance improvements

Create and coordinate content for landing pages, ad creatives, newsletters, blogs, and campaign assets

Conduct competitor and market analysis to identify growth opportunities in paid and organic channels

Support product launches with performance-driven promotional campaigns

Maintain HubBroker’s online presence and ensure brand consistency across paid and organic marketing channels

Requirements

Proven experience in PPC, performance marketing, or digital lead generation, preferably in B2B SaaS or technology environments

Strong hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and paid lead generation campaigns

Proven ability to manage advertising budgets and optimize campaigns for ROI, lead quality, and cost per acquisition

Positive understanding of SEO and how organic search supports overall digital marketing performance

Hands-on experience with Zoho CRM and marketing automation tools

Strong understanding of Google Analytics, landing page optimization, conversion tracking, and campaign reporting

Familiarity with LinkedIn Sales Navigator, Canva, WordPress, and social media platforms

Excellent written and verbal communication skills in English; Danish is a plus

Analytical mindset with the ability to interpret data and make performance-driven decisions

Creative thinker with a proactive problem-solving approach

- Ability to scale paid campaigns efficiently while maintaining lead quality

📌 Performance Marketing Specialist (Ahmedabad)
🏢 HubBroker ApS
📍 Ahmedabad