Role Summary

Own end-to-end lead generation across paid channels and ensure consistent monthly targets are achieved across Chennai, Hyderabad, Bangalore, and future markets like Dubai.

Key Responsibilities

- Campaign Execution & Optimization - Plan, launch and optimize campaigns on: ○ Meta Ads (Facebook & Instagram) ○ Google Ads (Search, Display, YouTube) ○ LinkedIn Ads (for B2B / premium leads) - Continuously monitor CPL, CAC, ROAS and improve performance Lead Generation & Funnel Management - Ensure daily lead flow meets targets per location - Improve lead quality (not just quantity) - Optimize landing pages and ad creatives for conversions Multi-Location Campaign Handling - Run city-wise campaigns (Chennai, Hyderabad, Bangalore, Dubai) - Customize messaging based on audience and budget A/B Testing & Experimentation - Test creatives, copy, audiences,



and landing pages - Scale winning campaigns quickly Budget Management - Allocate and optimize budgets across platforms - Ensure minimal wastage and maximum ROI Coordination - Work closely with: ○ Pre-sales team → Lead quality feedback ○ Sales team → Conversion insights ○ Creative team → Ad creatives & videos KPIs (Very Significant for Hiring Clarity) - Cost Per Lead (CPL) - Monthly Qualified Leads - Conversion Rate (Lead → Site Visit / Sale) - ROI / ROAS - Lead Quality Score (from sales team) Required Skills - 3–4 years in performance marketing (real estate / interiors preferred) - Strong hands-on experience in: ○ Meta Ads Manager ○ Google Ads - Understanding of: ○ Funnels, attribution, pixel tracking ○ CRM integration (Zoho, HubSpot, etc.) - Data-driven thinking (not guesswork marketing)

Ideal Candidate Profile

- Someone who has handled ₹10L+ monthly ad budgets - Knows how to scale campaigns, not just run them - Comfortable handling multi-city lead generation

📌 Performance Marketing (Chennai)
🏢 Tint Tone u0026 Shade
📍 Chennai