Performance Marketing Manager

Experience: 3+ Years

Job Type: Full-Time

Joining: Immediate Joiner Preferred

Location: [Add Location / Remote / Hybrid]

Department: Performance Marketing / Digital Marketing

About the Role

We are looking for an experienced and result-oriented Performance Marketing Manager who can independently plan, execute, optimize, and scale paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.

The ideal candidate should have hands-on experience managing campaigns for both service-based businesses and D2C/e-commerce brands, with a strong understanding of lead generation, online sales, conversion optimization, retargeting, audience targeting, funnel strategy, and performance analytics.

This is a results-driven role. You will be responsible not only for launching campaigns but also for analyzing performance, identifying problems, improving efficiency, and delivering measurable business outcomes.

Key Responsibilities

- Meta Ads – Primary Responsibility

Plan, create, launch, and manage campaigns across Facebook and Instagram Ads.

Develop complete Meta advertising strategies based on business objectives, target audience, industry, and funnel stage.

Manage Lead Generation, Sales/Conversions, Traffic, Engagement, Remarketing, and Awareness campaigns.

Develop and test different campaign structures, audiences, creatives, ad copies, offers, and landing pages.

Perform audience research and create effective targeting strategies.

Manage prospecting, retargeting, lookalike, custom, and broad audiences.

Continuously monitor CPL, CPA, ROAS, CTR, CPC, CPM, CVR, frequency, conversion rate, and overall campaign profitability.

Identify underperforming campaigns/ad sets/ads and take corrective action.

Scale winning campaigns while maintaining acceptable acquisition costs and profitability.

Conduct regular A/B testing of creatives, audiences, messaging, offers, and landing pages.

Manage creative requirements and provide clear briefs to the design/content team.

Identify creative fatigue and recommend new creative angles and concepts.

Troubleshoot campaign delivery, tracking, attribution, and performance issues.

Stay updated with Meta Ads platform changes, policies, features, and best practices.

- Google Ads

Plan, launch, and optimize Google Ads campaigns.

Hands-on knowledge of Search, Display, Performance Max, Shopping, Remarketing, and YouTube campaigns.

Conduct keyword research and competitor analysis.

Manage search terms, negative keywords, bidding strategies, budgets, and campaign structures.

Optimize campaigns based on CPC, CPA, conversion rate, ROAS, impression share, and profitability.

Understand Google Merchant Center and product-feed requirements for D2C/e-commerce businesses.

Coordinate Google Ads tracking and conversion setup with the technical team when required.

- Service Industry Lead Generation The candidate must have practical experience running paid campaigns for service-based businesses.





Responsibilities include

Developing lead-generation strategies for different service categories.

Understanding the complete journey from Ad → Landing Page → Lead → Sales Team → Customer.

Optimizing campaigns for qualified leads rather than simply generating a high volume of leads.

Working with sales teams to understand lead quality and improve campaign targeting.

Tracking metrics such as CPL, qualified CPL, lead-to-call rate, appointment rate, conversion rate, and customer acquisition cost.

Developing remarketing and retargeting strategies to improve conversion rates.

Understanding how to optimize campaigns based on actual sales/revenue data.

- D2C & E-commerce Marketing

Experience managing paid advertising campaigns for D2C/e-commerce brands.

Develop strategies focused on online purchases and revenue growth.

Understand the complete e-commerce funnel from product discovery → landing/product page → add to cart → checkout → purchase.

Optimize campaigns based on ROAS, CAC, AOV, conversion rate, revenue, and contribution/profitability.

Experience with catalog/product-based advertising.

Develop prospecting and retargeting strategies for e-commerce customers.

Identify high-performing products, audiences, creatives, and offers.

Work closely with the e-commerce, creative, and content teams to improve campaign performance.

Analytics & Tracking

Strong understanding of GA4, Google Tag Manager, Meta Pixel, Conversion API, UTM tracking, and conversion tracking.

Ability to identify and troubleshoot tracking discrepancies.

Analyze campaign data and convert insights into actionable strategies.

Build and maintain performance reports and dashboards.

Understand attribution and the limitations of platform-reported data.

Monitor campaign performance on a daily basis and take proactive optimization decisions.

Reporting & Client/Team Communication

Prepare daily/weekly/monthly performance reports.

Clearly communicate campaign performance, challenges, opportunities, and next steps.

Explain why performance improved or declined rather than simply reporting numbers.

Present actionable recommendations based on data.

Work closely with account managers, sales teams, designers, content teams, and clients.

Take ownership of campaign performance and business KPIs.

Required Skills

3+ years of hands-on performance marketing experience.

Strong expertise in Meta Ads Manager.

Good working knowledge of Google Ads.

Proven experience with both service-based lead generation and D2C/e-commerce advertising.





Strong understanding of paid acquisition funnels.

Experience with campaign optimization and scaling.

Strong analytical and data interpretation skills.

Understanding of conversion tracking and attribution.

Experience with A/B testing.

Strong knowledge of advertising metrics including CPL, CPA, CAC, ROAS, CTR, CPC, CPM, CVR, AOV, and LTV.

Good understanding of landing-page and conversion-rate optimization.

Ability to independently manage multiple campaigns and budgets.

Strong problem-solving and decision-making ability.

Good communication and reporting skills.

Must-Have Experience

Candidates should be able to demonstrate actual hands-on experience with:

Meta Ads + Google Ads + Service Industry Campaigns + D2C/E-commerce Campaigns

Candidates who have only theoretical knowledge or have primarily worked on social media posting/content management without hands-on paid advertising experience will not be suitable for this role.

Preferred Qualifications

Meta Blueprint certification is a plus.

Google Ads certification is a plus.

Experience managing significant monthly advertising budgets.

Experience working with marketing agencies and multiple clients.

Experience with CRM and lead-management systems.

Experience with Shopify, WooCommerce, or other e-commerce platforms.

Experience with tools such as GA4, GTM, Looker Studio, and Meta Events Manager.

Strong understanding of sales funnels and revenue attribution.

What We Are Looking For

We are looking for someone who thinks beyond “campaign launched” and focuses on “business result delivered.”

The right candidate should be:

Data-driven

Proactive

Highly analytical

Result-oriented

Comfortable taking ownership

Robust at troubleshooting

Fast at identifying performance issues

Comfortable working with multiple campaigns and industries

Willing to experiment and test new strategies

Focused on profitable growth rather than vanity metrics

Key Performance Indicators (KPIs)

Performance will primarily be evaluated based on:

Lead quality and volume

Cost per qualified lead

Customer acquisition cost

Conversion rate

ROAS

Revenue generated

Campaign profitability

Account growth and scalability

Testing and optimization velocity

Overall client/business performance

Important Requirement

Immediate joiners are strongly preferred.

Candidates must have a minimum of 3 years of relevant hands-on performance marketing experience and should be able to demonstrate previous campaign results for both service businesses and D2C/e-commerce brands.

How to Apply

Please share your updated CV along with examples of campaigns/accounts you have managed, including:

- Industry/brand type
- Monthly advertising budget managed
- Platform used (Meta/Google)
- Objective (Leads/Sales)
- Key results achieved (CPL/CPA/ROAS/Revenue, etc.)
- Your specific role and responsibilities

Candidates with proven results and strong hands-on experience will be given preference.

📌 Performanace engineer (Noida)
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