PetRay is looking for a Meta Ads Specialist with solid hands-on experience in Meta Ads and prior experience working with D2C brands.

The candidate will be responsible for planning, executing, monitoring, and optimizing digital campaigns with a focus on customer acquisition, conversions, and overall growth.

Key Responsibilities

- Plan, execute, and optimize Meta Ads campaigns across Facebook and Instagram.
- Manage campaign budgets, audiences, targeting and retargeting.
- Track and improve key performance metrics including ROAS, CPA, CPC, CPM, CTR, and conversions.
- Analyse campaign performance and provide actionable insights.
- Work closely with the creative/content team to develop performance-driven ad creatives and campaigns.
- Stay updated on digital marketing trends, competitor activity, and new opportunities for growth.

Requirements





- 2–4 years of experience in Digital Marketing / Performance Marketing.
- Strong hands-on experience with Meta Ads Manager — mandatory.
- Prior experience working with D2C brands/companies — mandatory.
- Robust understanding of performance marketing and conversion funnels.
- Good analytical and data interpretation skills.
- Experience with Google Ads, GA4, Meta Pixel, and conversion tracking will be an added advantage.
- Immediate joiners preferred.

Why Join PetRay?

- Opportunity to work closely on D2C growth and performance marketing
- High ownership and opportunity to make a direct impact on digital growth

📌 Meta Ads Specialist (India)
🏢 Petray
📍 India