About vFulfill vFulfill is a fully-managed backend platform for launching and scaling branded dropshipping and micro-D2C businesses in India on COD. We enable global entrepreneurs to sell profitably in India — without setting up local entities or dealing with supply chain chaos.

Our platform covers the full stack: product discovery → cross-border sourcing (China & India) → imports → warehousing → dropshipping/stock shipping → COD fulfillment → analytics. vFulfill Sourcing (SourceX) and InstaQuote are becoming our primary acquisition wedges as we scale.

We've helped hundreds of eCommerce entrepreneurs break into the Indian market, and we're now scaling aggressively. At our core, we're obsessed with execution, speed, and partner success.

Marketing at vFulfill is not a support function. It is a growth engine — and we are looking for someone to build it.

Role Details

Job Title: Growth & Marketing Lead – Founder's Office

Location: vFulfill HQ – Splendor Spectrum One, 4th Floor, Sector 58, Gurugram

Reporting To: Co-Founder & CEO (Vipul Garg)

Role Type: Individual Contributor (with path to owning the full marketing vertical)

Role Overview

We are looking for a sharp, commercially-wired, self-driven Growth & Marketing Lead who can build vFulfill's brand, generate qualified pipeline, and optimize the full funnel — without hand-holding.

This is not a "manage the agency and report metrics" role. You will own strategy and execution: brand voice to email sequences, social roadmaps to product launches, conversion optimization to sales enablement. You will work directly with the CEO — high context, high trust, direct feedback, fast decisions, and minimal hand-holding.

If you have built something, scaled something, or worked in a 0→1 environment where you had to figure things out fast — this is your role.

Key Responsibilities

1. Brand & Social Media

- Own vFulfill's brand narrative and voice across all digital channels
- Build and execute a social media strategy rooted in trust-building — content that makes global eCom entrepreneurs stop scrolling and start believing
- Execute across LinkedIn, Instagram, YouTube and other relevant platforms
- Develop content themes, calendars, campaigns and distribution plans that build trust and generate business impact
- Identify and activate influencer/KOL partnerships relevant to the eCom and dropshipping community

2. Lead Generation & Email / WhatsApp Marketing

- Build and run end-to-end lifecycle marketing: cold outreach, drip sequences, newsletters, re-engagement, sign-up flows,



WhatsApp campaigns and in-app communication
- Write copy that converts — you understand the difference between clicks and intent
- Build audience segments and lifecycle communication based on user behaviour and business needs
- Own core metrics: open rates, CTR, lead quality, signup → activated → paying → orders/revenue
- Continuously test messaging, subject lines, offers, creatives and sequences; cut what doesn't work and double down on what does

3. Growth, GTM & Product Marketing

- Own go-to-market for vFulfill's products, features and offers — from positioning and launch narrative to landing pages, campaigns, distribution and adoption
- Work directly with the CEO and product teams to turn new launches (SourceX, InstaQuote, features) into compelling market stories — not just feature announcements
- Own website messaging, landing pages, conversion journeys, offers and experiments across vFulfill, SourceX and InstaQuote
- Translate customer conversations, AM feedback, objections and competitive developments into sharper positioning, campaigns and content
- Build coordinated campaigns across social, email, WhatsApp, in-app communication, webinars and community channels
- Create sales-enablement assets: case studies, comparison pages, launch kits, proof points, decks and objection-handling material
- Understand paid acquisition well enough to work with agencies, challenge creatives and offers, and improve the full acquisition funnel

4. Founder-Led Marketing

- Work closely with the CEO to extract ideas, market POVs, customer stories and operating insights, and independently turn them into high-quality, publishable content and campaigns
- You should require context, not constant briefs — consume what's happening in meetings, voice notes, product releases and customer conversations, and come back with "here's what I'm shipping this week"
- Turn competitive intelligence, product insights and practical eCom education into acquisition assets

5. AI-First Marketing & Automation

- Use AI tools extensively across research, ideation, copy, design, video, automation, analytics and campaign execution
- Build practical AI-assisted workflows that improve speed, output quality and marketing efficiency




- Experiment with new AI tools and identify opportunities to automate repetitive marketing work
- Stay hands-on with emerging AI capabilities — this is mandatory, not optional

Experience & Skills

- 3–6 years of relevant experience in marketing, growth marketing or a similar role; proof of ownership and outcome matters more than tenure
- Strong hands-on experience across multiple marketing channels — not limited to a single function
- Demonstrable end-to-end email marketing experience: copy, automation, segmentation, testing and analysis
- Social media strategy experience with a growth mindset — results driven by thinking, not budget
- Strong copywriting instincts across email, landing pages, LinkedIn, WhatsApp and campaign communication
- Working understanding of funnels, conversion metrics, lead generation and marketing analytics up to revenue level
- Hands-on experience with AI tools and AI-assisted marketing workflows is mandatory
- Experience in product marketing, GTM, or launch execution is a strong plus
- Startup, founder-led or high-growth setting experience is strongly preferred

Mindset

- Self-directed — you don't wait for a brief; you find the gap and close it
- Commercially obsessed — you think about what marketing generates, not just what it looks like
- Speed with quality — you know when to ship fast and when to slow down; you lean toward shipping
- Needle mover — you measure yourself by results, not effort
- Founder-wired — you have built something, or worked closely enough with someone who did, that you think in outcomes, not tasks
- Continuous learner — you actively upgrade your skills, tools and methods, especially in AI and digital marketing

What Success Looks Like in 90 Days

- Brand voice documented and consistent across all active channels
- At least one email/WhatsApp sequence live and converting
- Funnel mapped with at least one measurable improvement shipped
- One product/feature GTM executed end-to-end
- A growth roadmap for the next quarter — built by you, not assigned to you

Why Join vFulfill?

- Work directly with the founders in a high-trust, high-ownership environment
- Build vFulfill's marketing engine from the ground up — real scope, real impact
- Work across brand, growth, content, email, GTM, AI and technology rather than being restricted to one channel
- Performance-linked growth and out-of-cycle appraisals based on output, not tenure
- Path to owning the full marketing vertical as the company scales
- Lean team. Fast decisions. No bureaucracy.

📌 Marketing Specialist (Gurugram)
🏢 vFulfill
📍 Gurugram