Title: Marketing Manager – Social Media & Digital Marketing

Location: Ahmedabad, Gujarat

Work Hours: 1:30 PM TO 10:30 AM IST (Monday Through Friday)

About iConsultera iConsultera is a next-generation business consulting and outsourcing company helping staffing firms, accounting agencies, technology service providers, and global enterprises scale smarter through a powerful blend of skilled talent, operational excellence, and AI-enabled solutions.

Role Overview

We are looking for a Marketing Manager who can independently manage and execute our digital marketing, social media, content, email marketing, and other strategies. The ideal candidate should have hands-on experience with Canva, LinkedIn, Instagram, YouTube, email marketing, Zoho Campaigns, Zoho CRM, content creation, campaign management, and paid advertising. Experience in IT Services, Staffing, Recruitment, Outsourcing, BPO/KPO, Consulting, or Professional Services will be highly preferred.

Key Responsibilities

Digital & Social Media Marketing

Develop and execute the company's digital marketing strategy across multiple platforms.

Manage and grow iConsultera's LinkedIn, Instagram, YouTube, and other social media channels.

Create engaging and professional posts, creatives, videos, reels, banners, and other marketing materials.

Plan and maintain a monthly social media content calendar.

Monitor social media engagement, reach, followers, and lead-generation performance.

Stay updated with digital marketing trends, platform algorithms, and B2B marketing best practices.

Content & Creative Marketing

Create marketing content for services, campaigns, company updates, hiring, client success stories, and industry insights.

Design professional creatives using Canva.

Coordinate with internal teams to collect information and convert it into engaging marketing content.

Develop presentations, brochures, service profiles, case studies, and other marketing collateral.

Maintain consistent company branding across all communication channels.





B2B Lead Generation

Develop and execute strategies to generate qualified B2B leads.

Research target industries, companies, decision-makers, and potential clients.

Support the Sales/BD team with qualified prospect lists and marketing-generated leads.

Work with LinkedIn and other platforms to identify and engage potential prospects.

Develop campaigns targeting companies across international markets.

Track marketing-generated leads and coordinate with the Sales/BD team for follow-up and conversion.

Email Marketing & Campaigns

Plan and execute targeted B2B email marketing campaigns.

Create email campaigns, newsletters, promotional emails, and lead-nurturing sequences.

Manage campaigns using Zoho Campaigns.

Build and segment email databases based on industry, geography, company size, and prospect profile.

Monitor campaign performance, including open rate, click-through rate, response rate, leads, and conversions.

Conduct A/B testing and continuously optimize email campaigns.

Coordinate with the Sales/BD team to convert campaign responses into qualified opportunities.

CRM & Marketing Automation

Maintain and manage marketing leads using Zoho CRM.

Track marketing campaigns and lead sources.

Maintain accurate records of prospects and campaign activities.

Develop basic lead-nurturing and marketing automation workflows.

Prepare regular reports on marketing performance and ROI.

Campaign & Brand Management

Plan and execute marketing campaigns for company services and business initiatives.

Develop strategies to improve brand awareness and online visibility.

Coordinate with Sales, Recruitment, HR,



and Management teams on marketing requirements.

Identify new marketing channels and opportunities for business growth.

Analyze competitors and market trends to identify opportunities.

Required Skills & Experience

6+ years of experience in Digital Marketing / B2B Marketing / Marketing Management.

Hands-on experience managing LinkedIn, Instagram, YouTube, and other social platforms.

Robust experience in B2B lead generation and digital marketing.

Hands-on experience with Canva and content/creative creation.

Strong knowledge of Email Marketing and Email Campaigns.

Experience with Zoho Campaigns is preferred.

Experience with Zoho CRM or other CRM/marketing automation platforms.

Strong understanding of LinkedIn marketing and B2B prospecting.

Excellent written and verbal communication skills.

Strong content-writing and copywriting skills.

Ability to analyze campaign performance and prepare marketing reports.

Ability to independently plan, execute, and manage marketing activities.

Preferred Industry Experience

IT Services

IT Staffing & Recruitment

Outsourcing

BPO / KPO

SaaS / Technology

IT Consulting

Accounts Outsourcing

Business Consulting

Key Performance Indicators (KPIs)

Qualified B2B leads generated

Marketing-generated sales opportunities

LinkedIn reach and engagement

Social media growth

Email open and response rates

Email-generated leads

Website/social traffic

Campaign conversion rate

Cost per lead, where applicable

Marketing contribution to business development

- Content production and campaign execution

Ideal Candidate The ideal candidate is someone who can think strategically but also execute independently. You should be comfortable with everything from creating a Canva post and writing LinkedIn content to launching a Zoho Campaigns email campaign, generating B2B leads, analyzing campaign performance, and supporting the Sales team with qualified opportunities.

📌 Marketing Manager – Social Media & Digital Marketing (Ahmedabad)
🏢 iConsultera
📍 Ahmedabad