: Marketing Lead – Customer Value Management (2–5 Years)

About Yabx

Yabx is a mission-driven fintech focused on financial inclusion across emerging markets. We partner with banks, telcos, and wallet providers to deliver digital credit products to underserved customers using advanced data analytics and machine learning.

We’re expanding our Marketing & Customer Value Management (CVM) team and are looking for a Marketing Lead who will own customer growth across the credit lifecycle.

Role Overview

As a Marketing Lead – CVM, you will drive customer acquisition, engagement, retention, and repeat usage across Yabx’s digital lending products. This is a hands-on, analytics-driven role with high ownership and exposure to business, product, and regional teams.

Key Responsibilities

Customer Acquisition & Lifecycle Management

- Build customer segments using demographic, behavioral, and transaction data
- Design and optimize lifecycle communication across acquisition, activation, usage, repayment, and reactivation stages
- Partner with product and business teams to improve customer journeys and credit education

Campaigns & Growth Execution

- Plan and execute SMS, WhatsApp, USSD, IVR, ATL/BTL campaigns across markets
- Design merchant offers, discounts, vouchers, and partnerships to drive usage and engagement
- Own end-to-end campaign execution,



tracking, and performance reporting

Analytics, Experimentation & Optimization

- Track and improve key KPIs: opt-ins, active users, loan uptake, repeat usage, repayment, and retention
- Run A/B tests, pilots, and growth experiments to continuously improve performance
- Identify recent growth opportunities, segments, and offer constructs

What We’re Looking For Experience & Skills

- 2–4 years of experience in marketing analytics, CVM, or digital marketing
- Strong analytical mindset with hands-on SQL & Python (mandatory)
- Exposure to Pyspark / Big Data is a strong plus
- Experience with telco, retail, banking, fintech, or digital lending campaigns preferred

Mindset & Attributes

- Data-driven problem solver with strong business intuition
- Comfortable working in fast-paced, ambiguous startup environments
- High ownership mindset – willing to go beyond role definitions
- Passion for using data to influence customer behavior and business outcomes

Why Join Yabx

- Opportunity to work on large-scale digital lending products impacting millions
- Exposure to emerging markets across Africa, LATAM, and Asia
- Work with global teams across product, analytics, and business
- High ownership role with real visibility and impact

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