Company Description Career Point Edutech Limited (formerly Career Point Limited) is a leading Indian education company offering comprehensive and integrated educational services across school and university management, test preparation, and allied solutions. The organization has evolved from a focused test preparation provider into a full-fledged education ecosystem serving students, parents, schools, colleges, and universities. Through franchisee centers, partner schools, e-learning platforms, and vocational programs, Career Point Edutech delivers scalable, technology-enabled learning and management solutions.

With over three decades of experience, the company is known for its strong brand equity, robust operational processes, and sustained innovation. Its diversified and annuity-driven model emphasizes quality, trust, and long-term value in the education sector.

Role Description The Marketing Manager will be responsible for planning, executing, and optimizing marketing campaigns that promote Career Point Edutech Limited’s educational services and brand presence. This full-time, on-site role based in Malda involves developing marketing strategies, managing local and regional campaigns, coordinating with academic and operations teams, and overseeing branding initiatives for schools, colleges, and test preparation centers.

The Marketing

Manager will analyze market trends, monitor competitor activity, and use data-driven insights to improve lead generation, student enrollment, and partner engagement.



Daily activities include content coordination for digital and offline channels, supervising promotional events, managing vendor relationships, and ensuring consistent messaging across all marketing materials. The role also includes budget management, performance reporting, and continuous optimization of marketing activities to support business growth.

Qualifications

- Candidates should possess solid skills in marketing strategy, campaign planning, and brand management.
- Candidates should possess skills in digital marketing, social media marketing, and content-driven outreach.
- Candidates should possess abilities in market research, data analysis, and performance reporting to guide marketing decisions.
- Candidates should possess skills in communication, presentation, and stakeholder management for cross-functional collaboration.
- Candidates should possess experience in event planning, offline promotions, and local community engagement.
- A bachelor’s degree in Marketing, Business Administration, or a related field; a master’s degree or MBA is an advantage.
- Relevant experience as a Marketing Manager or in a similar role, preferably within education or service-based industries.
- Proficiency in using marketing tools, CRM systems, and basic analytics platforms; familiarity with regional markets is beneficial.
- Ability to work on-site in Malda, adapt to a dynamic environment, and meet deadlines with strong organizational skills.

📌 Marketing Manager (Malda)
🏢 Career Point Edutech
📍 Malda