Marketing AssociateCompany: Big Red Education

Location: Gurugram (Work From Office)

Experience: 1–3 Years

Employment Type: Full-time

About Big Red EducationBig Red Education is a global education platform founded in 2016, focused on helping high school students go beyond traditional academics and build real-world, future-ready skills. Through immersive workshops, international programs, and mentorship from global experts, we enable students to explore career pathways, develop critical thinking, and gain the confidence to thrive in a rapidly evolving world.

Our programs are designed to bridge the gap between classroom learning and real-world application, equipping students with skills like leadership, communication, problem-solving, and innovation.

With a growing network of students, mentors, and partner institutions across multiple countries, Big Red Education is building a generation of globally aware, purpose-driven individuals ready to stand out and make an impact.

About the RoleWe are looking for a Marketing Associate to join our marketing team and play a hands-on role in executing and coordinating marketing activities across our programs.

This is a marketing-first role involving social media, content creation, email and WhatsApp marketing, partner school coordination, mentor engagement, and execution of offline marketing initiatives.

The ideal candidate should be comfortable thinking about marketing, creating content, coordinating with multiple stakeholders, and ensuring campaigns and deliverables are executed on time.

Key Responsibilities

1.

Social

Media & Content Marketing

- Manage day-to-day social media activities across Instagram, LinkedIn, and YouTube.
- Plan and create content for social media, including posts, Reels, Stories, carousels, videos, and other platform-specific formats.
- Coordinate and execute on-ground and in-office shoots for social media content.
- Write social media captions, hooks, scripts, and campaign copy.
- Maintain content calendars and ensure timely publishing across platforms.
- Monitor social media trends, formats, and audience behaviour to identify relevant content opportunities.

2. Content & Campaign Execution

- Create marketing content across social media, email marketing, and WhatsApp marketing.
- Develop campaign communication for program launches, registrations, deadlines, events, and other marketing initiatives.




- Adapt content and messaging for different audiences, including students, parents, schools, and mentors.
- Work closely with the design and performance marketing teams to develop campaign assets and communication.

3. Partner School Coordination

- Coordinate with partner schools to execute marketing deliverables for BRE programs.
- Share and follow up on marketing requirements such as creatives, communication material, social media posts, emailers, event information, and other promotional assets.
- Ensure schools receive the right marketing material within the required timelines.
- Maintain transparent communication and follow-ups with school stakeholders to ensure smooth execution.

4. Mentor Marketing & Webinars

- Coordinate with BRE's international mentors to collect marketing snippets, profiles, quotes, videos, testimonials, and other relevant information.
- Work with mentors to create promotional content for upcoming programs and campaigns.
- Coordinate mentor participation in webinars, promotional sessions, and other marketing activities.
- Manage communication, scheduling, briefing, and follow-ups required for mentor-led marketing initiatives.

5. Vendor & Offline Marketing Coordination

- Coordinate with external vendors for the production and delivery of physical marketing assets.
- Manage requirements such as standees, banners, posters, event branding, merchandise, brochures, certificates, and other promotional materials.
- Ensure physical marketing assets are delivered on time and are aligned with BRE's branding and program requirements.
- Support marketing execution for BRE programs, school events, workshops, conferences, and other offline initiatives.

6.

Marketing

Operations & Reporting

- Maintain marketing calendars, campaign trackers, content schedules, and partner deliverables.
- Track deadlines and follow up with internal and external stakeholders to ensure timely execution.
- Monitor basic performance metrics across social media and other marketing channels.




- Identify what content and campaigns are performing well and use these insights to improve future marketing activities.
- Support the marketing team with research, competitor analysis, campaign planning, and other marketing initiatives.

What We're Looking For

- 1–3 years of experience in marketing, digital marketing, content marketing, social media, or a similar role.
- Strong understanding of marketing fundamentals, particularly digital and social media marketing.
- Hands-on experience managing Instagram, LinkedIn, and YouTube.
- Strong content writing and communication skills.
- Ability to create engaging marketing content for different audiences and platforms.
- Comfortable coordinating with schools, mentors, vendors, and internal teams.
- Strong follow-up and project coordination skills.
- Comfortable appearing on camera or coordinating/participating in basic content shoots.
- Ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
- Strong attention to detail and ownership of deliverables.
- Familiarity with tools such as Canva, Meta Business Suite, Google Workspace, and basic marketing analytics is preferred.
- Basic understanding of email marketing and WhatsApp marketing platforms is an advantage.

Who Will Thrive in This RoleYou will do well in this role if you:

- Think like a marketer first, not just a content creator.
- Can take an idea from concept → content → execution → distribution.
- Are proactive about following up and getting things done.
- Enjoy working with different stakeholders and managing multiple moving parts.
- Understand what makes content relevant to students and parents.
- Are comfortable working in a fast-paced environment where priorities can change.
- Are curious about new marketing channels, content formats, and AI-powered marketing tools.
- Take ownership rather than waiting for instructions at every step.

What You'll Get

- Hands-on experience across digital, content, social media, partnerships, and offline marketing.
- Opportunity to work on global education programs and campaigns.
- Exposure to international mentors, schools, and partner institutions.
- Collaboration with performance marketing, design, content, and business teams.
- Opportunity to build a strong portfolio of real-world marketing campaigns.
- Significant ownership and learning opportunities within a growing education company.

📌 Marketing Associate (Gurugram)
🏢 Big Red Education
📍 Gurugram