We are a strategy and brand consultancy working with businesses to build stronger brands through consumer understanding, market intelligence, and actionable insights.

We’re currently looking for a Market Research Analyst to join us on an upcoming FMCG project involving the launch of a recent feminine hygiene and baby care brand in India.

About the RoleWe’re looking for someone who can help us analyse and translate market research into clear business recommendations. The project will involve both consumer and trade research in Uttar Pradesh, with a focus on understanding consumer preferences, pricing, product/pack configurations, purchase behaviour, switching triggers and the competitive landscape.

You will be involved in:

- Developing the research methodology, questionnaire and sampling approach
- Designing and/or analysing consumer research, including choice-based conjoint
- Understanding purchase drivers, price sensitivity and product preferences
- Conducting/analysing trade research across retailers and distributors
- Mapping competitor pricing, SKUs, pack architecture, positioning and claims
- Analysing data and translating findings into clear, actionable insights
- Developing recommendations around pricing, SKUs, packaging and channel strategy
- Creating a readout/presentation of key findings and recommendations
- Working closely with our team throughout the project to ensure the research answers the right business questions

What We’re Looking For
- 5+ years of experience in market research, consumer insights,



brand strategy or a related field
- Experience working on quantitative and/or qualitative consumer research
- Solid understanding of research methodology, sampling, questionnaires and data analysis
- Experience with conjoint analysis / choice modelling is a strong plus
- Prior experience in FMCG, personal care, beauty, healthcare, baby care or hygiene categories preferred
- Ability to analyse data and identify meaningful consumer and market insights
- Strong understanding of the Indian consumer and retail landscape
- Experience with trade/retailer research would be an advantage
- Strong communication and presentation skills
- Ability to work independently, manage timelines and collaborate with multiple stakeholders
- Most importantly, someone who can go beyond presenting data and answer: “So what does this mean for the business?”

Project DetailsGeography: Uttar Pradesh - Lucknow & Kanpur

Research: Consumer + Trade + Competitor

Categories: Feminine Hygiene & Baby Diapers

Duration: Project-based / approximately 90 days

Start: Immediate

Why Join Us?This is an opportunity to work on a real-world FMCG launch, where your research and recommendations will directly influence decisions around product, pricing, packaging and go-to-market strategy.

If you enjoy digging into consumer behaviour, making sense of data and turning research into decisions that actually shape a brand, we’d love to hear from you.

Interested? Apply here or DM us with your profile/work samples.

📌 Market Research Analyst (Lucknow)
🏢 Behind The Brands
📍 Lucknow