- Lead the overall digital media strategy and planning across brands, ensuring alignment with marketing priorities, brand objectives and business goals.
- Own full-funnel digital media planning across awareness, consideration, traffic, retargeting, conversion and e-commerce-led campaigns.
- Lead media planning and execution across key platforms including Meta, Google, YouTube, LinkedIn, DV360, Programmatic, marketplace media, Amazon Marketing Services/AMS and other emerging digital ecosystems.
- Develop integrated digital media plans that balance brand-building, mid-funnel engagement, performance marketing and business growth.
- Lead AMS strategy and execution in partnership with e-commerce, marketplace and agency teams to drive visibility, traffic, search ranking, product consideration and sales performance on Amazon.
- Drive marketplace media strategy across Amazon and other e-commerce platforms, ensuring strong campaign integration with product priorities, seasonal moments, new launches and business objectives.
- Plan and optimize AMS campaigns across Sponsored Products, Sponsored Brands, Sponsored Brands Video, display, retargeting and other relevant Amazon advertising formats.
- Manage large-scale digital media budgets and ensure efficient allocation across platforms, funnels, brands and campaigns to maximize reach, engagement, traffic, ROI and media effectiveness.
- Lead end-to-end campaign management including media strategy, budgeting, deployment, audience planning, optimization, reporting, performance analysis and post-campaign learning.
- Build strong audience strategies using first-party data, platform data, CRM inputs, retargeting pools, lookalikes, interest cohorts and marketplace signals.
- Drive performance marketing initiatives with a focus on traffic acquisition, retargeting, conversion optimization, e-commerce growth and measurable business outcomes.
- Work closely with internal teams and external partners to manage and optimize brand websites, ensuring strong user experience, content effectiveness, campaign integration, traffic quality and conversion support.
- Continuously monitor campaign performance using analytics platforms, attribution models, dashboards, platform insights and business data to derive actionable recommendations.
- Lead media effectiveness measurement across campaigns, including reach, frequency, engagement, traffic quality, conversion, ROI, ROAS, marketplace performance and brand impact.
- Partner with brand, e-commerce, CRM, retail, website and product teams to ensure digital media plans support an integrated consumer journey across online and offline touchpoints.
- Guide development of media-first digital creatives and content formats across static, video, performance assets, marketplace creatives and AMS-led assets.
- Lead agency and partner management across media planning, buying, execution, reporting, optimization, e-commerce media and AMS.
- Review campaign performance regularly and drive sharp optimization decisions across platforms, creatives, audiences, placements and budgets.
- Stay updated on digital media trends, platform updates, AMS developments, marketplace advertising tools, consumer behavior and industry best practices.

Bring senior-level ownership, structured thinking and proactive recommendations to improve digital media effectiveness,



campaign governance and business impact.

Qualifications

- Master’s degree in Marketing, Digital Media Management, Business Management or a related field.
- 12–15 years of experience in digital media marketing, media planning, performance marketing, e-commerce media and campaign management, either on the brand side within consumer-facing categories such as retail, lifestyle, fashion, travel, FMCG or premium brands, or on the agency side leading media strategy, planning and execution for large-scale brands.
- Proven experience in leading full-funnel digital media strategy across brand awareness, consideration, traffic, retargeting, conversion and marketplace-led campaigns.
- Strong hands-on and strategic expertise across Meta Ads Manager, Google Ads, YouTube Ads, DV360, LinkedIn Campaign Manager, Google Analytics/GA4, marketplace media platforms, Amazon Marketing Services/AMS and other relevant media and analytics tools.
- Strong understanding of AMS campaign planning, keyword strategy, sponsored ads, display advertising, retargeting, marketplace search behavior, ROAS optimization and campaign reporting.
- Experience managing large-scale digital media budgets across brand, performance and e-commerce campaigns.
- Strong understanding of audience planning, media effectiveness, attribution, measurement frameworks, campaign optimization and full-funnel performance tracking.
- Experience in integrating digital media with e-commerce, marketplace, website, CRM and retargeting strategies.
- Strong analytical and problem-solving skills with the ability to convert campaign data, platform insights and business metrics into actionable recommendations.
- Ability to lead agency relationships, challenge media plans, evaluate recommendations and drive accountability on deliverables and outcomes.
- Strong stakeholder management skills with the ability to work cross-functionally with brand, e-commerce, retail, CRM, website, product and external agency teams.
- Ability to manage multiple brands, campaigns, budgets and priorities in a quick-paced environment.

- Mobility / Travel
- Occasional travel may be required.
- - Language
- Excellent verbal and written communication skills in English.

Critical Job Competencies Requirements

Competency

Description

Digital Media Strategy Expertise

Strong understanding of the digital media ecosystem including Meta, Google, YouTube, Programmatic, LinkedIn, marketplace media, AMS and emerging platforms (including Ai), with the ability to build full-funnel media strategies that deliver brand and business outcomes.

Full-Funnel Media Planning & Optimization

Ability to lead large-scale campaign planning, execution, monitoring and optimization across awareness, consideration, traffic, retargeting, conversion and marketplace objectives.

AMS & Marketplace Media Expertise

Solid understanding of Amazon Marketing Services/AMS, sponsored ads, keyword strategy, marketplace search behavior, display,



retargeting and ROAS-led optimization to support e-commerce growth.

Analytical & Data-Driven Decision Making

Strong analytical capabilities with expertise in campaign measurement, attribution, dashboarding, audience insights, media effectiveness evaluation and performance optimization.

Performance & Business Orientation

Ability to connect media investments with measurable outcomes including reach, engagement, traffic quality, conversions, ROAS, marketplace performance and business growth.

Stakeholder & Agency Leadership

Strong leadership and collaboration skills to manage agencies, partners, vendors and internal cross-functional teams, while driving accountability, quality and timely execution.

Strategic Ownership & Governance

Ability to bring senior-level ownership, structured planning, governance, reporting discipline and proactive recommendations across brands, campaigns and media investments.

Who we are: Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.

Why you'll love working here:

- Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
- Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to culture and inclusion empowers us to bring our authentic selves and unique differences to work every day.
- Socially responsible. We want to minimize our products' impact on the setting and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.

What we value: At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team.

We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily. Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.

📌 Manager - Digital Marketing (Mumbai)
🏢 Samsonite
📍 Mumbai