Position: Jr. Associate - Product Marketing

Experience: 1-3 Yrs

Location: Kochi

Job Summary: The Jr. Associate - Product Marketing at Cavli Wireless will support the development and execution of product marketing initiatives. This role will involve collaborating with cross-functional teams to ensure effective positioning, messaging, and promotion of IoT products while gaining hands-on experience in product marketing strategies.

Key Responsibilities:

Product Knowledge & Content Creation

- Develop and maintain a comprehensive knowledge base of the product portfolio, ensuring it is up to date with the current product line.
- Engage in the creation of product marketing content across various channels.
- Assist in crafting, curating, and managing product marketing deployment timelines.

Sales Enablement & Support

- Provide technical data, support, and tools to enable the Sales team to perform effectively.
- Educate other Marketing teams on the current product capabilities, features, and messaging.
- Create and update sales collateral, case studies, and product presentations.

Marketing Campaigns & Storytelling

- Assist in the creation, management, and execution of diverse product marketing campaigns, from digital to physical collateral.
- Shape and communicate Cavli's product storytelling vision and voice across all channels.




- Support the development of go-to-market strategies for product launches.

Market Research & Product Evolution

- Conduct market research to identify trends, customer needs, and competitive positioning.
- Provide insights on product positioning, industry trends, and competitive differentiation.

Qualifications:

- Bachelor’s degree in marketing, Business, Electronics, or a related field.
- 1-3 years of experience in product marketing, preferably in IoT or technology domains.
- Solid knowledge and expertise in electronics and integrated circuits.
- Solid understanding of cellular connectivity and IoT.
- Basic understanding of the Cellular IoT landscape.
- Basic knowledge of market trends and product lifecycles in the IoT landscape.
- Proven ability to develop strategic product marketing campaigns with diverse hooks and angles.
- Strong written and verbal communication skills.

Preferred Skills:

- Experience working in the IoT/Telecommunications ecosystem.
- Strong analytical skills with the ability to use data to influence decision-making.
- Ability to work cross-functionally and collaborate with multiple stakeholders.
- Proficiency in tools for content creation, analytics, and customer engagement.

Interested candidates can share their resume to [email protected] / [email protected]

📌 Jr Associate -Product Marketing (Kochi)
🏢 Cavli Wireless
📍 Kochi