Company Description AppKhichadi DXP is a secure, scalable infrastructure built to enable seamless data sharing across businesses, platforms, and ecosystems within India. With a privacy-first and compliance-driven approach, it empowers organizations to exchange, enrich, and activate data in real time. The platform supports high-volume data flows and ensures interoperability, helping customers drive advanced analytics, personalization, and monetization.

As a foundational layer for India’s rapidly evolving digital economy, AppKhichadi DXP offers professionals the opportunity to contribute to impactful, data-driven innovation.

This role is not just about sending collaboration DMs. You will identify the right finance and lifestyle creators, negotiate smartly, run campaigns end-to-end, track outcomes, and turn one-off promotions into long-term creator partnerships.

What you will do

- Identify, evaluate and onboard relevant creators across personal finance, careers, savings, investing, young professionals, family finance, lifestyle and regional-language content.
- Build and maintain a structured influencer database with audience profile, engagement quality, pricing, performance history and contact details.
- Own influencer outreach, pitching, negotiations, contracts, content briefs, approvals, publishing calendars and payments.
- Create collaboration ideas that feel authentic to the creator while clearly communicating Inly’s value.
- Run campaigns across Instagram, YouTube, LinkedIn, short-video platforms, communities and relevant regional channels.
- Track campaign metrics including reach, views, clicks,



installs, activated users, CAC, retention and creator-level ROI.
- Work with product, design, content and growth teams to develop campaign assets, referral codes, tracking links and landing pages.
- Identify fake engagement, poor-quality audiences and inflated creator pricing before committing budget.
- Build long-term ambassador, affiliate and performance-based creator programs.
- Share weekly reports with clear recommendations: scale, optimize, renegotiate or stop.

What we are looking for
- 3–6 years of experience in influencer marketing, creator partnerships, affiliate marketing, growth marketing or brand partnerships.
- Proven experience managing influencer campaigns in India.
- Strong network with creators, agencies or talent managers—especially in finance, fintech, business, productivity, career or consumer-tech categories.
- Strong negotiation skills and comfort handling commercial discussions.
- Ability to assess creator quality beyond follower count.
- Data-driven approach to campaign measurement and budget allocation.
- Excellent written and verbal communication.
- Comfortable working in a fast-moving startup setting with high ownership.

Good to have
- Experience promoting mobile apps or consumer fintech products.
- Familiarity with attribution tools, UTM links, referral programs, Firebase, AppsFlyer, Singular, Adjust or Branch.
- Experience with affiliate platforms and performance-led creator partnerships.
- Experience working with regional creators in Hindi, Marathi, Kannada, Tamil, Telugu or other Indian languages.

📌 Influencer Partnership Manager (Bengaluru)
🏢 AppKhichadi DXP
📍 Bengaluru