Company Description Nu Republic is a Gen Z–first lifestyle and consumer tech house of brands, built at the intersection of culture, design, and everyday utility. The company creates products as expressions of identity across electronics, lifestyle, and personal care categories that young consumers use daily. Its portfolio includes design-led wear-tech under Nu Republic, fast-fashion electronics with Dubstep, mobility gear for creators and commuters through Nu Republic Triphop, and expressive personal care appliances with Dropcut & Juicy.

Across all brands, Nu Republic focuses on “expression over utility,” emphasizing culture-driven, fast-moving design that helps the next generation look cooler, move smarter, and express freely every day.

Role Description This is a full time, on-site Influencer Marketing Specialist role based in Gurugram.

The Influencer Marketing

Specialist will identify, onboard, and manage relationships with influencers and content creators across social platforms, ensuring alignment with Nu Republic’s brand voice and Gen Z audience. The role involves planning and executing influencer campaigns, negotiating deliverables and timelines, coordinating product seeding, and tracking performance metrics such as reach, engagement, conversions, and ROI. The specialist will collaborate with brand, social media, and creative teams to develop campaign concepts, brief influencers, and optimize content based on data-driven insights.



Day-to-day responsibilities also include monitoring trends, competitor activity, and emerging creators, while maintaining detailed reports and documentation for ongoing and future campaigns.

Qualifications

- Strong influencer marketing and social media expertise, including experience working with creators on platforms like Instagram, YouTube, and emerging channels.
- Skills in campaign planning, coordination, and project management to handle multiple influencer collaborations and timelines simultaneously.
- Ability to analyze campaign performance using analytics tools, interpret data, and optimize strategies based on audience insights and KPIs.
- Excellent communication, negotiation, and relationship-management skills to engage influencers professionally and maintain long-term partnerships.
- Creative mindset with understanding of Gen Z culture, trends, and content formats, and the ability to contribute to compelling briefs and storytelling.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
- Prior experience in influencer marketing, brand partnerships, or digital marketing within lifestyle, fashion, consumer tech, or youth-focused brands is preferred.
- Comfort working in a fast-paced, on-site environment in Gurugram, with the ability to collaborate cross-functionally and adapt quickly to recent trends.

📌 Influencer Marketing Specialist (Gurugram)
🏢 Nu Republic
📍 Gurugram