Company Description:

Rishihood University (RU), established under The Haryana Private Universities (Amendment) Act, 2020, is empowered to award degrees under Section 22 of the UGC Act, 1956. It is India’s first and only impact university, driven by a higher purpose beyond degrees and jobs.

At Rishihood, education is about helping learners achieve their highest potential, Rishihood. RU combines globally relevant education rooted in Indian ideas, affordable quality education, multidisciplinary learning, and specialised skills.

A fully residential campus enables learning beyond classrooms, with learners and faculty engaging with industry, society, researchers, entrepreneurs, and policymakers. This approach prepares learners to solve real-world challenges and contribute meaningfully to society.

Rishihood is a bold initiative to redefine higher education, and we are looking for like-minded founding faculty members to be part of this journey.

Role Description The Influencer Marketing Manager is a full-time, on-site role based at the Rishihood University campus in Sonipat. This role is responsible for developing and executing influencer marketing strategies to promote the university’s brand, programs, and events across digital platforms. Day-to-day responsibilities include identifying and onboarding relevant influencers, managing relationships with content creators, and coordinating campaigns aligned with admissions and brand objectives.

The Influencer Marketing

Manager will oversee content planning, brief influencers, track campaign performance,



and optimize initiatives based on data and feedback. This role also involves close collaboration with the marketing, communications, and admissions teams to ensure consistent messaging, timely content delivery, and impactful storytelling that resonates with prospective students and stakeholders.

Qualifications

- Experience in influencer marketing, social media marketing, and digital campaign management, preferably within education or youth-focused brands.
- Robust skills in content planning, copywriting, and storytelling to guide influencers in producing engaging and brand-aligned content.
- Proficiency in using social media platforms (e.g., Instagram, YouTube, LinkedIn, Facebook, X) and influencer management tools or CRM systems.
- Ability to analyze campaign performance using analytics tools, draw insights, and optimize strategies based on data.
- Excellent interpersonal, negotiation, and relationship management skills to collaborate effectively with influencers, agencies, and internal stakeholders.
- Strong organizational and project management abilities to handle multiple campaigns, deadlines, and stakeholders simultaneously.
- Bachelor’s degree in Marketing, Communications, Media, Business, or a related field; a higher degree or specialization in digital marketing is an advantage.
- Prior experience in education marketing, youth engagement, or community building is highly beneficial.
- Comfort working on-site in Sonipat and participating in campus events, shoots, and content creation activities.

📌 Influencer Marketing Manager (Sonipat)
🏢 Rishihood University
📍 Sonipat