Key Responsibilities

1.

Community

Strategy &

- Growth

- Develop and execute the overall community growth strategy across social media and digital platforms.
- Build and nurture engaged online communities that strengthen brand affinity, advocacy, and customer loyalty.
- Drive meaningful conversations with consumers, proactively engaging with audiences and fostering authentic relationships.
- Identify emerging community trends, customer feedback, and cultural moments to inform brand initiatives.

2.

Influencer

Marketing &

- Campaign Leadership

- Lead end-to-end influencer marketing campaigns, from strategy and creator identification to execution, optimization, and post-campaign analysis.
- Build and maintain robust relationships with creators, influencers, talent agencies, and external partners.
- Ensure seamless campaign execution by managing timelines, content approvals, deliverables, and stakeholder communication.
- Continuously identify new creators and partnership opportunities aligned with brand objectives.

3. Content &

- Brand Advocacy

- Collaborate with Creative, Brand, PR, and Marketing teams to develop impactful community and influencer-led content.
- Encourage and amplify user-generated content (UGC) and brand advocacy initiatives.
- Ensure all community interactions and influencer content align with brand voice and communication guidelines.

4. Insights, Analytics &

- Performance

- Monitor campaign performance, community health, and engagement metrics to derive actionable insights.
- Analyze consumer sentiment, audience behavior, and competitor activities to optimize community strategies.




- Present regular performance reports and strategic recommendations to internal stakeholders.
- Track influencer performance and campaign ROI against defined KPIs.

5. Budget &

- Cross-functional Collaboration

- Own influencer and community marketing budgets, ensuring efficient allocation and cost optimization.
- Support vendor management, contract coordination, and finance processes related to campaign execution.
- Partner closely with Brand, PR, Creative, Performance Marketing, Customer Experience, and Account teams to deliver integrated campaigns.
- Establish scalable processes and best practices for community management and influencer operations.

Qualifications &

- Experience

- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3–5 years of experience in Community Management, Influencer Marketing, Social Media, or Digital Marketing, preferably in a consumer-facing, D2C, beauty, personal care, lifestyle, or FMCG organization.
- Proven experience leading end-to-end influencer campaigns and building engaged online communities.
- Strong understanding of major social media platforms, creator ecosystems, and emerging digital trends.
- Excellent written and verbal communication skills with exceptional stakeholder management abilities.
- Experience working with influencer marketing tools and social listening platforms is an added advantage.
- Strong analytical mindset with the ability to translate data into actionable strategies.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.
- Demonstrated leadership skills with the ability to mentor junior team members and collaborate effectively across functions.

📌 Influencer Marketing Specialist (Gurugram)
🏢 Honasa Consumer
📍 Gurugram