Company Description-

Modern Casa is a fast-growing home & lifestyle brand dedicated to making everyday living better through thoughtfully designed home and kitchen products. We sell across our own website, marketplaces, and quick commerce platforms, and we're building a customer-first team that delivers an exceptional shopping experience.

Role Description-

● Identify, research, and onboard relevant influencers and content creators across Instagram, YouTube, and other social platforms.

● Build and maintain strong relationships with influencers and creators.

● Coordinate the complete influencer campaign process from creator selection and briefing to content submission and final delivery.

● Share clear creative briefs, content guidelines, references, hooks, talking points, and CTAs with influencers.

● Guide creators in producing UGC videos, reels, product demonstrations, testimonials, unboxing videos, tutorials, and other short-form content.

● Help influencers understand the brand, product USPs, target audience, and desired communication.

● Review submitted content and provide constructive feedback to ensure it meets brand and campaign requirements.

● Stay updated with Instagram/Reels trends, viral formats, trending sounds, hooks, and UGC styles, and identify opportunities to leverage them.

● Manage influencer timelines, deliverables, revisions, and campaign calendars.

● Coordinate with internal teams such as Creative, Performance Marketing, Social Media, Brand, and Content.





● Track influencer deliverables and maintain a database of creators, campaigns, content, and performance.

● Negotiate commercials, deliverables, usage rights, and timelines with influencers where required.

● Monitor campaign performance and prepare reports on key metrics such as reach, engagement, views, content quality, conversions, and ROI.

● Continuously discover new creators and build a strong network of micro, macro, and niche influencers.

● Repurpose high-performing influencer/UGC content for paid ads, social media, website, and other marketing channels.

Requirements-

● 1+ years of experience in Influencer Marketing, Creator Marketing, Social Media Marketing, UGC, or Digital Marketing.

● Strong understanding of Instagram, YouTube, and short-form video content.

● Good understanding of UGC content creation and influencer briefs.

● Excellent communication and relationship-management skills.

● Strong creative eye with the ability to identify good content and suggest improvements.

● Ability to understand what makes content engaging, authentic, and conversion-driven.

● Good negotiation and coordination skills.

● Strong organizational skills and ability to manage multiple creators/campaigns simultaneously.

● Comfortable working in a fast-paced e-commerce environment

Preferred Qualifications-

Any Graduation/Post Graduation

Job Type-

● Full-time

● In office (Gwalior)

📌 Influencer Marketing Manager (Gwalior)
🏢 Modern Casa
📍 Gwalior