JD: Executive- Influencer Marketing

Location: Noida

Experience: 1-4 Years

About the Role

Looking for a hands-on Influencer Marketing Executive to manage creator discovery, outreach and the execution of influencer campaigns.

This role requires the candidate to build and manage a strong network of creators across nano, micro and macro categories.

The ideal candidate should have a genuine interest in India's creator ecosystem, strong communication and coordination skills, and the ability to manage multiple quick-paced campaigns while maintaining quality and timelines.

Key Responsibilities

1. Influencer Discovery and outreach

- Identify relevant creators based on brand briefs, target audiences, platforms and campaign objectives.
- Build and continuously expand a strong creator network, with a particular focus on regional, Tier 2/3, nano and micro creators.
- Conduct creator outreach and maintain an active pipeline for ongoing and upcoming campaigns.
- Identify emerging and high-potential creators early.
- Stay updated on creators, content trends and internet culture.
- Build and maintain strong working relationships with creators, talent managers.

2. Campaign execution

- Manage multiple influencer campaigns from creator identification and outreach through execution and going live.
- Manage creator shortlisting, outreach, negotiations, onboarding, content coordination, approvals and campaign delivery.
- Clearly communicate campaign briefs, deliverables, timelines and brand expectations to creators.
- Work with creators to ensure content remains authentic to their voice while meeting brand and campaign requirements.
- Navigate brand and product integrations to ensure they are natural,



relevant and effective.
- Proactively resolve execution challenges with urgency to ensure campaigns remain on track.
- Maintain high standards of quality control and attention to detail across campaign deliverables.

3. Negotiations & creator management

- Develop a strong understanding of influencer commercials across platforms and creator categories.
- Negotiate creator rates, deliverables, timelines and campaign terms effectively.
- Support cost-efficient creator selection while maintaining campaign and content quality.
- Ensure smooth creator onboarding and clear communication of campaign requirements.
- Maintain accurate records of creator commercials, negotiations and campaign details.

4. Campaign operations, real-time tracking & payments

- Ensure influencer-related documentation and commercial paperwork are accurate and complete before submission to the Accounts team.
- Coordinate with internal stakeholders and Finance for proper documentation, invoicing and timely creator payment processing.
- Maintain campaign trackers and monitor campaign deliverables in real time.
- Track campaign performance and support reporting requirements.
- Review deliverables against campaign briefs and agreed requirements before going live.

What we’re looking for-





- 1-2 years of professional experience, preferably with hands-on exposure to influencer marketing, creator management, talent management or digital marketing.
- Experience or demonstrated ability to identify and build relationships with nano, micro, regional and Tier 2/3 creators.
- Comfortable working with Excel and Google Sheets to build and manage creator databases, campaign trackers, shortlists, commercial comparisons and proposals.
- Strong interest in India's creator and influencer ecosystem.
- Strong understanding of at least 2-3 social/content platforms, creators and internet culture.
- Good communication, outreach, negotiation and relationship-management skills.
- Ability to manage multiple campaigns and priorities simultaneously.
- Strong attention to detail and commitment to quality control.
- Ability to work efficiently in a fast-moving environment and manage tight timelines.
- A proactive mindset with solid ownership, problem-solving and execution skills.

Who this role is probably not for

- Your interest is primarily in general social media or brand marketing, with limited interest in directly working with creators and influencer campaigns.
- You don't actively follow creators, emerging platforms, content trends and internet culture.
- You are interested only in working with celebrities or large creator talent and are not keen to build relationships with nano, micro, regional and Tier 2/3 creators.
- You are looking for a strictly 9-to-5 role where every campaign wraps up exactly as planned.

Interested candidates can share their resume on [email protected]

📌 Influencer Marketing executive (Noida)
🏢 Jagran New Media
📍 Noida