Company: Me n Moms Pvt. Ltd.

Location: Mumbai – Head Office

Department: Marketing

Experience: 5–8 Years

Employment Type: Full time

Job SummaryWe are looking for a Senior Influencer Marketing Manager to lead and scale Me n Moms' influencer marketing initiatives, with a strong focus on Micro & Nano Influencers.

The person will own the complete influencer marketing function — from strategy, influencer discovery and relationship building to campaign execution, negotiations, team management and performance measurement.

The ideal candidate should have strong hands-on experience in D2C/consumer brands and a proven ability to build a large creator network and generate measurable brand and business impact through influencer marketing.

Key ResponsibilitiesInfluencer Strategy &

- Planning

- Develop and execute the overall Influencer Marketing Strategy for Me n Moms.
- Build monthly and quarterly influencer marketing plans aligned with brand and business objectives.
- Develop influencer strategies around product launches, new collections, offers, festive campaigns and brand awareness initiatives.
- Create a scalable influencer ecosystem primarily across Micro & • Nano Influencers

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- Identify new influencer categories, content formats and emerging creators relevant to the brand.

Micro & • Nano Influencer Network
- Build and maintain a strong network of Micro & • Nano Influencers

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- Focus primarily on:
- Mom Influencers
- Parenting Creators
- Baby & • Kids Creators

- Family & • Lifestyle Creators

- Product Review Creators
- Regional/Local Creators
- Identify creators with genuine engagement, relevant audiences and strong content quality.
- Develop long-term relationships with high-performing influencers.
- Build a database of influencers with complete information on reach,



engagement, commercials, collaboration history and performance.

Campaign Management
- Own end-to-end influencer campaigns from briefing to execution and reporting.
- Develop campaign briefs, influencer deliverables and content guidelines.
- Manage influencer outreach, negotiations, product seeding and collaborations.
- Drive barter, gifting and paid influencer campaigns.
- Ensure timely content creation, approvals and publishing.
- Coordinate with internal teams for product availability, dispatches, creative requirements and campaign execution.

Influencer Negotiation & • Budget Management
- Negotiate influencer commercials and deliverables.
- Ensure maximum value from influencer budgets.
- Evaluate cost per reach, engagement and content output.
- Maintain campaign budgets and ensure spends are aligned with approved plans.
- Identify opportunities to increase the percentage of cost-effective/barter collaborations.

Performance & • ROI
- Track and analyse influencer campaign performance.
- Monitor:
- Reach
- Impressions
- Views
- Engagement
- Engagement Rate
- Content Performance
- Cost per Engagement
- Traffic/Clicks
- Leads/Sales
- ROI/ROAS wherever measurable
- Identify top-performing creators and develop them into long-term brand partners.
- Analyse campaign results and optimise future influencer strategies.

Team & • Stakeholder Management
- Lead and mentor the Influencer Marketing team.
- Set clear daily, weekly and monthly targets for the team.
- Review influencer sourcing, outreach, conversion and campaign performance.
- Work closely with Brand, Social Media, Creative, E-commerce and Sales teams.
- Coordinate with external influencer agencies and vendors wherever required.
- Present regular influencer marketing performance reports to senior management.

📌 Influencer Marketing Manager (Mumbai)
🏢 Me N Moms
📍 Mumbai