Company Description Alphabet Media is a communications and public relations agency that builds clear, impactful narratives for brands in a fast-changing world. The agency focuses on data-led storytelling, strategic insight, and authentic execution to help clients connect meaningfully with audiences. It balances creativity with structured processes, enabling bold ideas to be delivered with consistency and excellence.

Working across public relations, marketing and digital communications, Alphabet Media serves sectors including lifestyle, luxury, entertainment, corporate, and the new economy. Led by founder Tejal Daftary, the agency is recognized as a leading new-generation communications firm in the Indian PR landscape.

Role Description This is a full-time, on-site Influencer Marketing Executive role based in Mumbai.

The Influencer Marketing

Executive will identify, evaluate, and onboard influencers across relevant platforms, maintaining solid relationships with creators and agencies. The role involves planning and executing influencer campaigns, including briefing, content co-creation, timelines, and deliverables to align with client objectives and brand strategy. The executive will track performance metrics, compile reports, and provide insights to optimize ongoing and future campaigns.





Daily responsibilities include coordinating with internal account and creative teams, managing budgets, negotiating with influencers, monitoring trends, and ensuring all activities align with Alphabet Media’s standards of authenticity, clarity, and impact.

Qualifications

- Candidates should possess strong Market Research and Market Planning skills to identify relevant influencers, audience segments, and campaign opportunities.
- Candidates should possess excellent Marketing and Communication skills to craft clear briefs, align messaging with brand strategy, and collaborate with internal and external stakeholders.
- Candidates should possess Sales and negotiation skills to manage influencer outreach, secure partnerships, and optimize budgets and deliverables.
- Candidates should have experience with influencer marketing, social media platforms, and digital campaign analytics.
- Candidates should demonstrate strong organizational skills, attention to detail, and the ability to manage multiple campaigns to defined timelines.
- Candidates should be comfortable working on-site in Mumbai and collaborating in a fast-paced agency environment.
- A bachelor’s degree in Marketing, Communications, Media, or a related field is preferred; prior agency or brand-side experience in influencer marketing is an advantage.

📌 Influencer Marketing Executive (Mumbai)
🏢 Alphabet Media
📍 Mumbai