About the Company

VedaMandir is a FaithTech venture from the Way2News group, Hyderabad. We’re building a technology-led platform connecting devotees with temples, pujas, astrology and other spiritual experiences. We are scaling rapidly across India and are now building the leadership team for our next phase of growth.

About the Role

We’re looking for a Head of Retention & Customer Lifecycle to build and own the retention engine for VedaMandir. This is not a CRM campaign-management role. We’re looking for someone who can deeply understand why customers transact, why they return, why they churn, and what we need to build across the customer journey to significantly increase repeat behaviour and LTV.

You will own retention across our entire ecosystem and work closely with Product, Growth, Marketing, Creative, Business and Operations teams.

Responsibilities

- Build the overall retention and customer lifecycle strategy for VedaMandir
- Drive repeat transactions, purchase frequency, reactivation, cross-sell and LTV
- Build customer segmentation and lifecycle journeys across new, first-time, repeat, high-value, dormant and churned customers
- Identify behavioural patterns across customers, products, regions, languages and occasions
- Develop and run experiments across communication, offers, journeys, product experience and personalisation




- Partner closely with Product and Business teams to address structural reasons for churn and improve the overall customer experience
- Build retention frameworks and dashboards around cohorts, repeat rate, frequency, churn, reactivation and LTV
- Develop the retention organisation, processes and capabilities as the business scales
- Build strategies that work across different Indian markets and eventually international audiences

Qualifications

- Minimum of 10+ years of experience across Retention, CRM, Lifecycle, Customer Growth, Growth Marketing or related functions
- Proven experience owning retention for a large-scale consumer business
- Robust understanding of customer behaviour, cohort analysis, segmentation, LTV and churn
- Experience driving measurable improvements in repeat behaviour and revenue
- Strong analytical and experimentation mindset
- Experience working cross-functionally with Product, Growth, Marketing and Business teams
- Experience building and leading teams
- Comfortable operating in a high-growth, ambiguous environment with significant ownership

Required Skills

- Ideal background: We would particularly value candidates who have worked at high-quality consumer tech, D2C, e-commerce, fintech, subscription, OTT or marketplace businesses, especially those who have grown through demanding, high-performance environments.
- Educational pedigree from leading institutions such as IIMs, ISB, IITs and other top-tier institutions would be preferred.

📌 Head of Retention (Hyderabad)
🏢 Way2News
📍 Hyderabad