Job Title: Head of B2B Growth &

- Demand Generation

Company: APPWRK IT Solutions Pvt. Ltd.

Experience: 4+ Years

Employment Type: Full-time

Location: Mohali

Company Profile: APPWRK IT Solutions Pvt. Ltd. is an India-based IT Service Provider founded in the year 2012, intent on associating with the right people at the right place to achieve the best possible results. Since 2012, APPWRK IT Solutions has been continuously developing web applications for businesses across the globe.

We have successfully delivered numerous projects in the IT field, covering Mobile, Desktop, and Web applications.We are well known for our expertise, performance, and commitment to delivering high-quality solutions. As an IT services and product-based company, we cater to various industries, providing cutting-edge technology solutions tailored to our clients' needs.We take pride in working with Fortune 500 clients like Unilever and have a robust global presence in the US, Netherlands, and Australia. In India, we operate from Chandigarh and Delhi, offering top-tier IT solutions to businesses worldwide.

Our team of skilled professionals is dedicated to driving innovation, efficiency, and digital transformation for our clients.

Role Overview

We are looking for a hands-on Head of B2B Growth &

- Demand Generation to build, manage, and scale our B2B lead-generation and demand-generation engine across outbound and inbound channels.

The ideal candidate should be comfortable working across LinkedIn, Cold Email, Paid Advertising, CRM, Marketing Automation, AI, and Data Analytics, while taking ownership of the complete funnel from lead generation to qualified calls, opportunities, and sales.

This is a hands-on growth leadership role for someone who enjoys building systems, managing channel specialists, analyzing performance, solving funnel problems, and continuously improving marketing results.

Key Responsibilities

B2B Lead Generation &

- Demand Generation

- Build, manage, and optimize B2B lead-generation systems across:
- LinkedIn Outbound
- Cold Email
- Meta Ads
- Paid Acquisition
- Inbound Marketing
- Other relevant channels as the business scales
- Develop and refine ICPs, target audiences, buyer personas, offers, messaging, and acquisition strategies.
- Build scalable processes and SOPs for consistent lead generation.
- Identify new opportunities to increase qualified lead and pipeline volume.

Lead Quality &

- Pipeline Growth

- Own the quality and performance of marketing-generated leads and calls.
- Maintain a 90%+ qualified-call quality standard.
- Monitor the complete funnel:

Prospects →

- Leads →
- Qualified Calls →
- Opportunities →
- Sales





- Analyze why leads or calls are rejected and identify opportunities for improvement.
- Optimize targeting, messaging, qualification, campaigns, and processes to improve conversion.
- Focus on qualified pipeline and revenue, rather than vanity metrics such as lead volume alone.

Channel Performance &

- Team Management

- Evaluate performance by marketing channel, campaign, and individual implementer.
- Identify whether performance issues are related to strategy, process, tools, data, or execution.
- Set KPIs and performance standards for channel owners.
- Provide direct, regular, and actionable feedback to marketing specialists.
- Coach and manage team members responsible for individual acquisition channels.
- Continuously improve marketing SOPs and execution processes.

Marketing Strategy &

- Growth

- Develop short-term and long-term B2B growth and demand-generation strategies.
- Identify new acquisition channels, market opportunities, and growth experiments.
- Analyze campaign performance, market trends, competitor activity, and customer behavior.
- Conduct monthly marketing performance reviews and recommend clear actions for improvement.
- Identify what should be scaled, optimized, tested, or stopped based on performance.

CRM &

- Marketing Data

- Own the setup, structure, and optimization of CRM and marketing data systems.
- Manage lead lifecycle stages, pipeline stages, lead sources, attribution, qualification, and data hygiene.
- Ensure accurate and timely sharing of lead and pipeline data with Sales.
- Build dashboards and reporting systems to monitor marketing and revenue performance.
- Experience with GoHighLevel, HubSpot, Salesforce, or similar CRM platforms is preferred.

AI &

- Marketing Automation

- Identify repetitive marketing processes that can be improved through AI and automation.
- Explore and implement AI-driven workflows for:
- Lead research and enrichment
- Lead qualification
- Personalization
- CRM management
- Reporting
- Call analysis
- Follow-ups
- Marketing operations
- Build business cases for automation initiatives, including cost, expected efficiency gains, additional output, and ROI.
- Present recommendations and expected ROI to the founders.

Marketing &

- Sales Alignment





- Work closely with the Head of Sales to ensure Marketing and Sales operate as one revenue-generation system.
- Conduct a mandatory weekly Marketing–Sales sync.
- Review lead quality, call feedback, rejection reasons, opportunities, and pipeline movement.
- Use Sales feedback to continuously improve targeting, messaging, qualification, and campaign strategy.
- Ensure clean and structured data sharing between Marketing and Sales.

Required Skills &

- Qualifications

- 4+ years of experience in B2B Growth, Demand Generation, Performance Marketing, Lead Generation, or Digital Marketing.
- Proven experience building and scaling B2B outbound lead-generation systems.
- Solid hands-on experience with LinkedIn outbound and Cold Email.
- Experience with paid acquisition channels such as Meta Ads, Google Ads, or LinkedIn Ads is a plus.
- Solid understanding of ICP, lead qualification, demand generation, and conversion funnels.
- Ability to track and improve performance from lead → qualified call → opportunity → sale.
- Strong analytical and data-driven decision-making skills.
- Experience with CRM setup, marketing data, reporting, and automation.
- Familiarity with GoHighLevel, HubSpot, Salesforce, or similar platforms.
- Working knowledge of AI tools and marketing automation platforms.
- Experience managing, coaching, or evaluating marketing specialists.
- Strong communication and collaboration skills with Sales and leadership.
- Ability to identify and solve both process and execution problems.
- Strong ownership mindset with the ability to work independently and make data-backed decisions.

Preferred Qualifications

- Bachelor's degree in Marketing, Business, Management, or a related field.
- Experience working with IT services, SaaS, technology, or B2B service companies.
- Experience generating leads for international markets, particularly the US, UK, Europe, Australia, or other global markets.
- Experience building marketing dashboards and revenue attribution systems.
- Experience implementing AI-based marketing automation workflows.
- Proven track record of improving lead quality, pipeline, and sales conversion.

What We Offer

- Opportunity to build and own the B2B growth engine of a growing IT company.
- Direct exposure to founders and senior leadership.
- Ownership across Strategy, Execution, CRM, AI, Data, Team, and Pipeline Growth.
- Opportunity to work with international clients and markets.
- Growth-focused and innovation-driven environment.
- Exposure to modern AI and marketing automation workflows.
- Solid learning, ownership, and career-growth opportunities.

📌 Head ofB Growth & Demand Generation (Sahibzada Ajit Singh Nagar)
🏢 APPWRK IT SOLUTIONS
📍 Sahibzada Ajit Singh Nagar