Role Overview

We’re hiring a Performance Graphic Designer to work directly with our Media Buying team, developing creative specifically designed to drive results on Meta. This is not a traditional brand-design role where success is measured only by how polished something looks. Your work must capture attention, communicate an offer quickly, and persuade customers to take action.

You will collaborate closely with media buyers to turn customer insights, product benefits, promotions, and testing hypotheses into high-performing static ads, carousels, and other paid-social creative. You must be highly capable with AI creative tools and able to generate realistic, commercially usable images. This includes placing products into new environments, generating believable models and lifestyle scenes, developing visual concepts rapidly, and maintaining accurate product details throughout the process.

Experience creating advertising for apparel or fashion brands is strongly preferred.

Key Responsibilities

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- Create performance-focused static ads, carousels, promotional graphics, and other visual assets for Meta advertising
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- Work directly with media buyers to translate creative strategies and testing hypotheses into finished advertisements
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- Use AI tools to generate photorealistic models, lifestyle imagery, backgrounds, product scenes, and creative variations
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- Maintain realism and product accuracy in AI-generated imagery, including garment fit, color, fabric, texture, proportions, lighting, anatomy, and branding
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- Develop multiple hooks, layouts, headlines, formats, and visual variations for structured creative testing
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- Adapt winning advertisements into new concepts and iterations without simply duplicating the original creative
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- Design around different customer motivations, pain points, product benefits, promotions, and stages of awareness
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- Review advertising performance with the Media Buying team and use results such as click-through rate, conversion rate, cost per acquisition,



and return on ad spend to improve future creative
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- Resize and adapt assets across Meta placements while maintaining strong composition, readability, and visual impact
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- Organize source files, exports, creative versions, and naming conventions so advertisements can be launched and analyzed efficiently
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- Move quickly without sacrificing visual quality, brand consistency, or product accuracy

Qualifications &

- Skills

- — 3+ years of relevant graphic design experience, preferably supporting ecommerce or direct-to-consumer brands
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- Strong portfolio of paid-social advertisements, particularly creative designed for Meta
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- Advanced proficiency with Photoshop and other professional design tools
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- Demonstrated ability to use AI image-generation and editing tools to produce realistic, commercially usable graphics
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- Strong understanding of composition, typography, color, hierarchy, retouching, and conversion-focused design
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Experience creating advertising for apparel, fashion, beauty, or other visually driven consumer brands is strongly preferred

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- Ability to accurately represent apparel products, including their fit, construction, fabric, color, and texture
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- Familiarity with Meta advertising formats, safe zones, placement requirements, and mobile-first design
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- Basic motion-design or video-editing capability is a plus

What we're looking for

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- You understand that an effective advertisement must perform, not merely look attractive
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- You can use AI to create images that look believable rather than obviously AI-generated
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- You have a sharp eye for the common flaws found in AI imagery,



including inaccurate products, unnatural anatomy, incorrect clothing construction, inconsistent lighting, and artificial-looking skin or textures
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- You understand how creative decisions influence attention, click-through rate, conversion rate, and acquisition cost
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- You can study performance data and turn the findings into better creative rather than becoming personally attached to a particular design
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- You can produce a high volume of thoughtful variations without allowing the work to become repetitive or careless
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- You understand apparel customers and can present clothing in a way that makes the fit, styling, comfort, and advantages immediately clear
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- You communicate clearly, accept direct feedback, and collaborate well with media buyers in a fast-moving testing environment
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- You are organized, dependable, and comfortable managing several brands, promotions, and deadlines at once
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- You actively experiment with new AI tools and workflows instead of waiting for someone else to teach you how to use them

What we offer

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- A role directly connected to advertising performance and business growth
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- The opportunity to create paid-media campaigns for a portfolio of growing ecommerce brands
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- Close collaboration with experienced media buyers and company leadership
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- Access to performance data so you can see how your creative actually performs
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- The freedom to test new concepts, AI workflows, visual styles, and creative approaches
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- A fast-paced environment where strong ideas can be developed, launched, and evaluated quickly
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- Competitive compensation, commensurate with experience

Our hiring process

- 1. Intro call with our team (30 minutes).
- 2. Portfolio review, including examples of Meta advertisements and realistic AI-generated creative.
- 3. Short paid practical assignment based on a real ecommerce product and advertising brief.
- 4.

Final conversation with leadership and offer.

📌 GRAPHICS DESIGNER - PERFORMANCE MARKETING (Mumbai)
🏢 oCommerce
📍 Mumbai