– Google Campaign Specialist / Google Ads Specialist

Experience: 5 to 12 Years

Location: Hyderabad / Bangalore / Pune / Chennai/ PAN INDIA.

Role Overview

We are seeking a highly skilled Google Campaign Specialist with hands-on experience in planning, executing, optimizing, and analyzing Google Ads campaigns. The ideal candidate should have expertise across Search, Display, Video, Shopping, and Performance Max campaigns, with a strong focus on maximizing ROI and driving lead generation, customer acquisition, and brand awareness.

Key Responsibilities

- Plan, create, manage, and optimize Google Ads campaigns across multiple channels.
- Conduct keyword research, competitor analysis, and audience targeting.
- Monitor campaign performance and make data-driven recommendations.
- Optimize bids, budgets, ad copies, landing pages, and targeting strategies.
- Manage Performance Max, Display, Search, YouTube, and Remarketing campaigns.
- Analyze campaign metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate.
- Implement conversion tracking using Google Tag Manager and Google Analytics (GA4).




- Generate campaign performance reports and present insights to stakeholders.
- A/B test ad creatives, landing pages, and audience segments.
- Collaborate with marketing, content, and design teams for campaign success.
- Stay updated with Google's latest advertising features and best practices.

Required Skills
- Robust experience in Google Ads (Search, Display, Video, Shopping, Performance Max).
- Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Expertise in keyword planning, campaign optimization, and bid management.
- Knowledge of conversion tracking and attribution models.
- Experience with remarketing and audience segmentation.
- Proficiency in performance reporting and dashboard creation.
- Strong analytical and problem-solving skills.

Preferred Skills
- Google Ads Certification.
- Experience with Looker Studio (Data Studio).
- Knowledge of SEO and digital marketing strategies.
- Experience working with large-scale campaigns and high marketing spend budgets.
- Familiarity with CRM and marketing automation tools.

📌 Google Campaign Specialist (Bengaluru)
🏢 Tata Consultancy Services
📍 Bengaluru