Role: Founder’s Office – Digital Customer Acquisition & Growth
Location: Indore
Reports to: Co-founder The Mandate
Work directly alongside the founders to build and scale user acquisition engines across our three high-growth platforms: RareCV (precision hiring simulations), QrisQros (funding-readiness for entrepreneurs), and Eyescount (civic intelligence & community engagement).
Your primary growth vehicle is community-led customer acquisition: turning prospects into engaged cohorts, and nurturing active cohorts into loyal platform users.
Key Responsibilities
● Acquisition & Community Architecture: Plan and execute multi-channel digital acquisition funnels to attract targeted user bases—job seekers, founders, and active citizens. Convert incoming traffic into active, private member networks using our proprietary community platform, Letusync.
● Lifecycle Marketing & Automation: Design and manage automated nurture journeys, email drip sequences, and member segmentation using MarqueHub (our marketing automation platform).
● Conversion Funnels & Landing Pages: Build, test, and optimize high-converting landing pages and acquisition flows using internal page builders.
● Growth Content: Draft, curate, and distribute strategic content and newsletters to keep member cohorts engaged, informed, and compounding in value.
● Metrics & Feedback Loop: Track end-to-end acquisition metrics, retention, and engagement health. Serve as the internal power user, feeding product insights directly back to engineering.
Profile Requirements
● Education: Graduate in any discipline; an MBA is preferred.
● 2–4 years of experience in growth marketing, digital acquisition, or product-led community building.
● Robust hands-on competence with CRM tools, automated email workflows, and digital funnels.
● Structured analytical thinker with clear, concise communication skills.
📌 Founder’s Office – Digital Customer Acquisition & Growth (Indore)
🏢 RareCV
📍 Indore