ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

We are looking for a skilled Finance Content Editor – SEO, AEO & GEO to join our content team. The ideal candidate will have a strong understanding of finance and digital content, excellent editing and research skills, and the ability to transform complex financial topics into clear, accurate, engaging, and search-optimized content.

You will work closely with content writers, SEO specialists, finance experts, and other stakeholders to ensure content is factually accurate, trustworthy, useful, well-structured, and aligned with modern search and editorial standards.

The role will involve optimizing content not only for traditional search engines but also for answer engines, AI-powered search, generative AI platforms, and evolving discovery experiences.

ABOUT THE RESPONSIBILITIES

- Edit, proofread, and fact-check finance-focused content for accuracy, clarity, grammar, tone, readability, consistency, and editorial quality.
- Review and edit content across areas such as personal finance, banking, credit cards, loans, mortgages, insurance, investing, stocks, mutual funds, ETFs, retirement, taxes, fintech, cryptocurrency, financial technology, and business finance, depending on the content portfolio.
- Ensure complex financial concepts are explained accurately, clearly, and responsibly for the intended audience.
- Verify financial terminology, calculations, rates, statistics, market data, product information, company information, regulatory references, and other time-sensitive claims.
- Conduct thorough research using credible primary and authoritative sources, including government agencies, regulators, financial institutions, company filings, official documentation, and recognized industry sources.
- Identify outdated, misleading, unsupported, contradictory, or potentially inaccurate financial claims and ensure they are corrected or appropriately qualified.
- Work closely with content writers to provide specific, constructive, and actionable editorial feedback to improve accuracy, depth, structure, clarity, and usefulness.
- Ensure content follows established editorial guidelines, brand voice, formatting standards, compliance requirements, and quality frameworks.
- Collaborate with SEO teams to optimize content for search intent,



primary and secondary keywords, headings, internal linking, metadata, on-page SEO, topical coverage, and content structure.
- Apply AEO (Answer Engine Optimization) principles to structure content for direct answers, featured snippets, FAQs, People Also Ask-style queries, conversational searches, and other answer-focused experiences.
- Apply GEO (Generative Engine Optimization) principles to improve the likelihood that content is accurately discovered, understood, cited, and referenced by AI-powered search engines, answer engines, and generative AI platforms.
- Optimise finance content for AI search and LLM visibility through clear factual statements, strong information architecture, authoritative sourcing, entity clarity, original insights, and citation-worthy information.
- Understand and optimise for search journeys and user intent, including informational, comparison, commercial, transactional, and navigational queries.
- Identify content gaps and opportunities using topic clusters, semantic relationships, entities, related questions, competitor analysis, and search behavior, rather than relying solely on keyword density.
- Ensure content demonstrates strong E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), particularly for topics that can materially influence financial decisions.
- Review and strengthen content that requires expert input, first-hand experience, original analysis, proprietary data, or specialist commentary.
- Review and improve AI-assisted and AI-generated finance content, ensuring it meets human editorial standards and does not contain hallucinations, fabricated sources, unsupported financial claims, or misleading conclusions.
- Ensure AI-assisted content is appropriately researched, fact-checked, contextualized, and rewritten where necessary rather than simply being accepted as generated.
- Review financial comparisons, rankings, product reviews, and "best" content for fairness, consistency, transparency, factual support, and clearly defined evaluation criteria.
- Ensure appropriate disclaimers, disclosures, risk statements, and editorial/compliance requirements are followed wherever applicable.
- Maintain a clear distinction between editorial information, financial education, product information, opinions, and financial advice, in accordance with applicable editorial and regulatory requirements.
- Review content for potential financial misinformation, exaggerated claims, misleading headlines, unrealistic return expectations, or statements that could be interpreted as guaranteed outcomes.
- Improve content structure and UX using clear headings, summaries, tables, lists, definitions, FAQs, key takeaways, examples, and other scannable formats where appropriate.
- Work with SEO and content teams on content refreshes, content consolidation, internal linking, topical authority,



and content decay management.
- Monitor content performance and identify optimization opportunities based on organic traffic, rankings, CTR, engagement, conversions, search visibility, and emerging AI-search exposure.
- Manage multiple content pieces and editorial projects while meeting quality standards and agreed deadlines.
- Stay up to date with financial market developments, fintech trends, regulatory changes, search engine updates, AI search, AEO, GEO, SEO best practices, and evolving user search behavior.

ABOUT YOU

- Bachelor's degree in Finance, Economics, Accounting, Business, Journalism, Communications, English, or a related field.
- 2–5 years of experience in finance content editing, financial journalism, fintech content, SEO content, digital publishing, financial research, or a similar role.
- Strong command of written and spoken English, with excellent grammar, vocabulary, sentence construction, and editorial judgment.
- Strong understanding of financial concepts and terminology, with the ability to research and quickly understand unfamiliar financial topics.
- Excellent editing, proofreading, research, fact-checking, and content-quality assessment skills.
- Strong attention to detail, particularly when reviewing numbers, percentages, financial calculations, dates, rates, financial terminology, market data, and regulatory information.
- Good working knowledge of SEO, search intent, keyword research, on-page optimization, internal linking, topical authority, and content structure.
- Understanding of AEO, GEO, AI search, generative search, LLMs, and optimizing content for answer engines.
- Familiarity with how users research financial topics across Google, AI-powered search engines, conversational AI assistants, and other emerging search experiences.
- Solid ability to evaluate whether financial content provides a clear, accurate, trustworthy, and genuinely useful answer to the user's query.
- Ability to distinguish between credible sources, opinions, promotional claims, outdated information, unsupported claims, and AI-generated inaccuracies.
- Strong understanding of financial content quality and responsible communication, especially for topics involving investments, credit, insurance, lending, taxes, or other high-impact financial decisions.
- Comfortable working with AI writing, research, and content optimization tools while maintaining strong human oversight and editorial judgment.
- Familiarity with tools such as Google Search Console, Google Analytics, SEO platforms, content optimization tools, CMS platforms, financial data platforms, and AI/LLM tools is an advantage.
- Familiarity with relevant financial regulators, government sources, company filings, financial disclosures, and primary-source research is an advantage.
- Ability to simplify complex financial information without compromising accuracy, context, nuance, or credibility.
- Strong collaboration skills and the ability to work effectively with writers, SEO specialists, finance experts, researchers, compliance stakeholders, and content strategists.
- Highly organized, able to manage multiple priorities, and comfortable working to tight editorial deadlines without compromising quality.

📌 Finance Content Editor – SEO, AEO & GEO (Mumbai)
🏢 NP Digital India
📍 Mumbai