Company Description A&F; Food and Beverage is an emerging FMCG company focused on delivering healthy, high-quality, and creative food products across West Bengal. Founded by Falguni Jana, who brings extensive experience in sales, distribution, and FMCG operations, the company is built on a commitment to purity, taste, and value. Its flagship product line centers on premium makhana snacks, sourced directly from Mithila, hygienically processed, and offered in multiple flavors for a wide range of consumers.

A&F; Food and Beverage emphasizes hygiene, customer satisfaction, and strong distribution networks, working closely with distributors, wholesalers, and retailers. The company operates across all zones of West Bengal and is supported by appropriate regulatory registrations.

Role Description The Field Sales Specialist is a full-time, on-site role based in the Greater Kolkata Area. This role is responsible for visiting retail outlets, distributors, and wholesalers to promote A&F; Food and Beverage products, secure new orders, and strengthen existing business relationships. Day-to-day activities include identifying and approaching potential partners, conducting product demonstrations, negotiating terms within company guidelines, and ensuring timely follow-up on leads.

The Field Sales

Specialist will monitor market trends, gather feedback from customers, and share insights to support sales strategies and promotional activities.



The role also involves maintaining accurate records of visits, sales performance, and territory coverage, while collaborating with internal teams to support efficient sales operations and distribution.

Qualifications

- Strong Communication and interpersonal skills, with the ability to build trust-based relationships with retail and distribution partners.
- Proven Sales experience in FMCG or related sectors, with a track record of meeting or exceeding targets.
- Customer Service orientation, demonstrating responsiveness, professionalism, and follow-through with partners and end consumers.
- Lead Generation and prospecting skills to identify, qualify, and convert new business opportunities in the Greater Kolkata Area.
- Sales Operations capabilities, including territory planning, route management, and accurate reporting of sales data.
- Familiarity with local FMCG market dynamics in West Bengal; prior experience in snacks or food and beverage is an advantage.
- Ability to work independently in the field, with strong time management and organization skills.
- Minimum higher secondary education; a diploma or degree in Business, Marketing, or a related field is preferred.
- Comfortable using mobile apps or basic digital tools for order tracking and communication.
- Willingness to travel extensively within the Greater Kolkata Area as required.

📌 Field Sales Specialist (Kolkata)
🏢 Au0026f Food And Beverage
📍 Kolkata