Job Title: Executive – Growth Marketing /n Experience: 2-4 years /n Location: Bangalore /n /n About Wonderla /n Wonderla is India’s leading amusement park brand, known for delivering world-class entertainment experiences across generations. With parks in Bengaluru, Kochi, Hyderabad, Bhubaneswar & Chennai, and Resorts in Bangalore. Wonderla blends innovation, thrill, and hospitality to create unforgettable memories for millions of guests every year. /n /n As we scale our digital ecosystem, growth marketing plays a critical role in driving customer engagement, repeat visits, and long-term brand love. /n /n What You’ll Do: /n /n

- Plan & Execute Lifecycle Campaigns

/n /n Own end-to-end execution of campaigns across Web Push, WhatsApp, RCS, Email, and SMS —from strategy and content planning to testing, deployment, and post-campaign analysis. /n /n /n

- CRM Ownership & Optimization

/n /n Manage and optimize CRM platforms to ensure high data accuracy, smart segmentation, and personalized communication at scale. /n /n /n

- Customer Journey Design

/n /n Design, build, and optimize automated customer journeys and workflows to nurture leads, drive ticket sales, and improve retention and repeat visits. /n /n /n

- Cross-functional Collaboration

/n /n Work closely with design, product, tech, and business teams to align lifecycle campaigns with growth, revenue, and customer experience goals. /n /n /n

- Experimentation & Continuous Optimization

/n /n Run A/B and multivariate tests across channels, analyse results,



and continuously optimize messaging, timing, and targeting. /n /n /n

- Performance Tracking & Insights

/n /n Track campaign performance and user behaviour and convert insights into actionable recommendations to drive growth. /n /n /n

- Innovation & Best Practices

/n /n Stay updated on CRM, marketing automation, and lifecycle marketing trends, including compliance with GDPR, email, and messaging regulations. /n /n /n

- Creative Enablement

/n /n Collaborate with designers to create engaging, high-performing, and brand-consistent templates and campaign assets. /n /n KPIs & Success Metrics /n You’ll be measured on: /n /n

- Campaign open rates, CTRs, and engagement rates

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- Conversion rate from campaigns to ticket purchases / bookings

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- Repeat visitation & retention metrics

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- Revenue contribution from CRM and lifecycle channels

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- Journey performance (drop-offs, completion rates)

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- Incremental lift from A/B experiments

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- CRM database health (deliverability, opt-ins, segmentation quality)

/n /n /n What We’re Looking For: /n /n

- 2-3 years of experience in CRM or growth marketing within a digital-first business.

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- Robust customer-centric mindset with high attention to detail.

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- Hands-on experience with marketing automation tools like MoEngage, CleverTap , or similar platforms.

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- Strong analytical skills with the ability to translate data into clear growth insights.

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📌 Executive - Growth Marketing (Bengaluru)
🏢 Wonderla Holidays
📍 Bengaluru