E-commerce Manager – Beauty By BieLocation: Mumbai

Department: E-commerce

Experience: 3–6 years

Employment Type: Full-time

Reporting To: Head of E-commerce / Business Head

About Beauty By BieBeauty By Bie is a beauty and personal care brand focused on creating high-quality, effective, and accessible beauty products. We are looking for an E-commerce Manager who can take ownership of our online marketplace and quick-commerce business and drive growth across multiple platforms.

Role OverviewThe E-commerce Manager will be responsible for managing and growing Beauty By Bie’s presence across leading marketplaces and quick-commerce platforms, including Amazon, Nykaa, Myntra, Tira, AJIO, and Blinkit.

The role requires a strong understanding of marketplace operations, catalog management, inventory planning, promotions, advertising, sales analytics, and platform relationships. The ideal candidate should be highly data-driven, commercially oriented, and comfortable managing multiple platforms simultaneously.

Key Responsibilities1.

Marketplace

Management

- Manage day-to-day operations and business performance across Amazon, Nykaa, Myntra, Tira, AJIO, Blinkit, and other relevant e-commerce/quick-commerce platforms.
- Own marketplace sales targets, GMV, revenue, profitability, and growth.
- Ensure products are correctly listed with accurate titles, descriptions, images, pricing, claims, ingredients, and other relevant information.
- Monitor and improve product visibility, search rankings, ratings, reviews, and conversion rates.
- Ensure timely resolution of marketplace issues related to listings, orders, payments, inventory, returns, and account health.

2. Sales & • Business Growth
- Develop and execute platform-wise growth strategies to achieve monthly and annual sales targets.
- Identify opportunities for increasing assortment, visibility, conversion, and average order value.
- Analyze platform performance and identify high-performing and underperforming SKUs.
- Drive new product launches across marketplaces and ensure timely go-live.
- Work closely with platform teams/KAMs to negotiate visibility, promotions, campaigns, and commercial opportunities.
- Track competitor pricing, assortment, promotions, launches, and marketplace presence.

3. Promotions & • Campaign Management
- Plan and execute marketplace campaigns around events such as Big Billion Days, Great Indian Festival, Pink Friday, festive sales, payday campaigns, and category-specific events.
- Manage platform promotions, coupons, discounts, bundles, deals,



and visibility placements.
- Build platform-specific promotional calendars aligned with overall brand objectives.
- Evaluate campaign performance and optimize spends and offers based on ROI.

4.

Marketplace

Advertising
- Plan and manage marketplace advertising budgets across relevant platforms.
- Work with internal/external performance marketing teams to optimize sponsored ads and platform media.
- Track key metrics such as ROAS, ACOS/TACOS, CPC, CTR, conversion rate, and attributed sales.
- Identify opportunities to improve organic and paid visibility.
- Ensure advertising spends are aligned with sales and profitability objectives.

5. Inventory & • Operations
- Work closely with the supply chain and warehouse teams to maintain optimum inventory levels across platforms.
- Forecast SKU-wise demand based on sales trends, campaigns, seasonality, and new launches.
- Minimize stock-outs, excess inventory, cancellations, and lost sales.
- Monitor inventory availability across quick-commerce platforms, especially Blinkit and other dark-store-led channels.
- Coordinate replenishment requirements and ensure availability during key campaigns.

6. Data & • Analytics
- Prepare regular reports covering sales, GMV, orders, units, ASP, conversion, traffic, inventory, returns, advertising spends, and profitability.
- Track platform-wise and SKU-wise performance against targets.
- Develop actionable insights from marketplace data and recommend corrective actions.
- Maintain weekly and monthly business reviews.
- Build dashboards/MIS reports for management.

7.

Platform Relationship

Management
- Act as the primary point of contact for marketplace and quick-commerce account managers.
- Build strong relationships with platform KAMs and category teams.
- Participate in business reviews and negotiate for better visibility, placements, campaigns, and commercial terms.
- Stay updated on platform policies, algorithms, new features, and category opportunities.

8. Cross-Functional Collaboration
- Work closely with Marketing, Performance Marketing, Brand, Supply Chain, Finance, Customer Service, and Product teams.




- Coordinate with creative/content teams for marketplace assets, banners, product images, A+ content, storefronts, and campaign creatives.
- Coordinate with finance teams on reconciliation, deductions, claims, and payments.
- Ensure recent launches are executed seamlessly across all relevant platforms.

Key Performance Indicators (KPIs)
- Marketplace GMV / Net Sales Growth
- Achievement of monthly and annual sales targets
- Platform-wise profitability
- SKU-wise sales and contribution
- Conversion Rate
- Organic & paid visibility
- ROAS / ACOS / TACOS
- Inventory availability and stock-out %
- New product launch performance
- Average Order Value
- Return / cancellation rate
- Ratings and reviews
- Campaign performance
- Marketplace operational health

Requirements
- Bachelor’s degree in Business, Marketing, E-commerce, or a related field.
- 3–6 years of experience in e-commerce marketplace management, preferably in beauty, skincare, cosmetics, personal care, FMCG, or D2C.
- Hands-on experience managing platforms such as Amazon, Nykaa, Myntra, Tira, AJIO, Blinkit, or similar platforms.
- Strong understanding of marketplace seller/vendor portals and e-commerce operations.
- Experience with marketplace advertising and promotional campaigns.
- Strong analytical and Excel/Google Sheets skills.
- Understanding of inventory planning and marketplace supply-chain operations.
- Excellent communication and stakeholder-management skills.
- Ability to manage multiple platforms and priorities in a fast-paced environment.

Preferred Skills
- Experience in the beauty & personal care category.
- Experience with both marketplaces and quick commerce.
- Strong understanding of marketplace SEO and product discoverability.
- Experience working with platform KAMs.
- Knowledge of tools such as Amazon Seller/Vendor Central, marketplace analytics platforms, Google Analytics, Excel/Sheets, and BI dashboards.
- Strong commercial understanding with a focus on both growth and profitability.
- Entrepreneurial mindset with a strong bias toward execution.

Ideal CandidateWe are looking for someone who is hands-on, analytical, commercially sharp, and execution-oriented. The ideal candidate should be comfortable taking complete ownership of the e-commerce business, identifying growth opportunities, solving operational challenges, and working closely with multiple internal and external stakeholders. If you are passionate about beauty, e-commerce, and building brands across India's leading digital platforms, we'd love to hear from you.

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