About the Role

We are looking for an experienced Digital Marketing Specialist with 3–5 years of experience in developing and executing digital marketing initiatives for a technology or B2B organization. The ideal candidate should have strong hands-on experience in SEO, content marketing, social media, lead generation, digital campaigns, analytics, and website optimization.

The candidate should also be comfortable using AI tools for content research, content creation, SEO analysis, campaign planning, personalization, and improving overall marketing productivity.

Key Responsibilities

- Develop and execute digital marketing strategies focused on brand visibility, website traffic, organic growth, and qualified lead generation.
- Manage SEO activities including keyword research, on page SEO, technical SEO, content optimization, internal linking, competitor analysis, and search performance improvement.
- Plan, research, write, edit, and publish high quality content including blogs, website pages, case studies, thought leadership articles, newsletters, social media content, and other marketing materials.
- Develop and manage content calendars aligned with business objectives, target industries, services, and geographic markets.
- Manage LinkedIn and other relevant social media channels to strengthen company branding, thought leadership, engagement, and lead generation.
- Plan and execute digital campaigns across platforms such as Google Ads, LinkedIn Ads, and other relevant channels, and continuously optimize campaigns based on performance.
- Use tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other digital marketing platforms to monitor performance and identify growth opportunities.
- Use AI tools such as ChatGPT, Claude, Gemini, and other AI based marketing tools for research, content ideation, content optimization, competitor analysis, and campaign development
- Analyze website traffic, keyword rankings, engagement, conversions, campaign performance,



and lead generation data and provide actionable recommendations.
- Work closely with the sales, design, development, and management teams to create landing pages, marketing campaigns, promotional content, and lead generation initiatives.
- Identify new digital marketing channels, tools, trends, and opportunities that can contribute to business growth.
- Prepare regular marketing performance reports and provide clear insights on what is working, what is not working, and what should be improved.

Required Skills

- 3–5 years of hands on experience in Digital Marketing, SEO, Content Marketing, or a similar role.
- Strong practical knowledge of SEO, content marketing, social media marketing, lead generation, and digital advertising.
- Excellent content writing and editing skills with the ability to write clear, engaging, professional, and SEO optimized content.
- Good understanding of B2B marketing, preferably within IT services, software development, technology, or consulting organizations.
- Hands on experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, Google Ads, and LinkedIn.
- Strong understanding of keyword research, search intent, competitor analysis, content optimization, and website performance.
- Practical experience using AI tools as part of a modern digital marketing workflow.
- Robust analytical skills with the ability to interpret marketing data and convert insights into actionable marketing decisions.
- Excellent written and verbal communication skills.

Preferred Skills

- Experience in international B2B digital marketing and targeting markets such as USA, Europe, Singapore, Middle East, or other international markets.
- Experience with LinkedIn focused B2B lead generation and company branding.
- Experience creating technical content related to AI, software development, cloud, mobile applications, enterprise technology, or digital transformation.
- Knowledge of AEO, GEO, structured content, schema markup, and emerging AI search and discovery practices will be an advantage.

📌 Digital Marketing Specialist (Kolkata)
🏢 Axiussoftware
📍 Kolkata