Digital Marketing Manager (Hands-on Growth Resource)

Role Summary:

A hands-on digital marketing leader who combines strategic thinking with executional depth. This role will own both paid and organic growth — building campaigns that acquire parents, therapists, and institutions while driving engagement and brand authority for CognitiveBotics.

Key Responsibilities:

- Own and manage end-to-end marketing funnel (awareness → lead → conversion → retention).
- Plan, execute, and optimize digital ad campaigns (Google, Meta, LinkedIn).
- Develop and implement SEO, SEM, content, and email marketing strategies.
- Build landing pages, nurture journeys, and performance dashboards.
- Drive community marketing — parent groups, therapist forums, webinars.
- Collaborate with SDR & Sales teams for lead scoring, nurturing, and MQL handoff.
- Work on creative storytelling for brand campaigns (videos, blogs, thought leadership).




- Manage small in-house team / freelancers for content, design, and automation.

Profile Requirements:

- 6–10 years of experience in digital performance marketing (preferably in EdTech, HealthTech in

SaaS set-up).
- Proven track record of lead generation (CPL/CAC optimization).
- Hands-on in tools like Google Ads, Meta Ads, HubSpot, WordPress, Canva, and GA4.
- Analytical + creative mindset — can interpret data and craft narratives.
- Must be a doer — capable of designing creatives, writing copies, driving content marketing strategies, and optimizing campaigns independently.

KPIs:

- Cost per Lead (CPL) and LTV/CAC ratio
- Lead-to-MQL and MQL-to-deal conversion rates
- Organic traffic growth (SEO performance)
- Campaign ROI and engagement metrics

📌 Digital Marketing Manager (Hyderabad)
🏢 CognitiveBotics
📍 Hyderabad