About The Company

Tophat HR is a boutique consulting firm specializing in tailored and comprehensive human resources consulting and management services. We are committed to connecting talented professionals with leading organizations across various industries. Our focus is on delivering personalized solutions that meet the unique needs of each client, ensuring optimal talent acquisition, employee engagement, and organizational development.

With a dedicated team of HR experts, we strive to foster long-term partnerships and create value through strategic HR initiatives.

About The Role

Our client, the fastest-growing advertising agency in Canada, is seeking a Digital Marketing Specialist to join their dynamic team. This is a permanent work-from-home position, offering flexibility and the opportunity to work with a forward-thinking organization that excels in digital marketing strategies. The role involves managing client accounts, coordinating digital marketing campaigns, and providing strategic insights to enhance clients’ online presence.

The ideal candidate will be proactive, highly organized, and possess a strong understanding of digital marketing channels including SEO, SEM, social media, content marketing, and web development.

Qualifications

- A bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2 to 4 years of experience in client servicing, account management, or project management, preferably within a digital marketing agency setting.
- Comprehensive understanding of digital marketing channels such as SEO, SEM, social media marketing, content creation, and web development.
- Excellent communication and presentation skills,



with the ability to build and maintain strong client relationships.
- Strong organizational skills with the ability to multitask and prioritize effectively.
- Proficiency in project management tools like Trello, Asana, Teamwork, or Basecamp is advantageous.

Responsibilities Client Servicing & Account Management:

- Serve as the primary point of contact for assigned clients, fostering strong and lasting relationships.
- Gain a thorough understanding of client requirements, business objectives, and challenges to tailor digital marketing solutions accordingly.
- Present campaign strategies, performance reports, and updates to clients in a clear and professional manner.
- Address client queries promptly, resolve issues effectively, and ensure high levels of client satisfaction.

Project Management

- Oversee the end-to-end execution of various digital marketing projects, including SEO, PPC, social media campaigns, content marketing, email marketing, and web development.
- Coordinate with internal teams such as creative, content, design, SEO, paid advertising, and development to ensure timely and within-budget delivery of project components.
- Monitor project progress, track KPIs, and provide regular updates to clients and internal stakeholders.
- Maintain detailed documentation of client requirements, project scope,



and deliverables to ensure clarity and accountability.

Strategic & Operational Support

- Identify opportunities for account growth through upselling and cross-selling digital marketing services.
- Conduct industry and competitor research to bring innovative ideas and strategies to client campaigns.
- Ensure all campaigns adhere to best practices, meet quality standards, and align with client goals.
- Support process improvements within the team to enhance client servicing and operational efficiency.

Benefits

Our client offers a competitive salary package of up to 75,000 INR, along with the flexibility of permanent work-from-home arrangements. Employees will benefit from a collaborative work environment that encourages creativity and innovation. The role provides opportunities for professional growth through exposure to diverse digital marketing projects and strategies.

Additionally, the organization promotes a healthy work-life balance, ensuring employees can thrive both personally and professionally. The company also offers comprehensive support and resources to help team members succeed, including access to the latest digital marketing tools and training programs.

Equal Opportunity

We are an equal opportunity employer and value diversity at our organization. We are committed to creating an inclusive environment for all employees and applicants, regardless of race, gender, age, disability, sexual orientation, religion, or background. We welcome applications from individuals of all backgrounds and will provide reasonable accommodations throughout the hiring process to ensure equal access and opportunity for everyone.

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