About Paradiso Solutions

Paradiso Solutions is a technology-driven organization with Silicon Valley roots and a strong global presence. We specialize in enterprise software solutions and SaaS platforms, helping organizations improve performance and scale through creative, customizable technology solutions.

Website: www.paradisosolutions.com

Email: [email protected]

About the Role

We're looking for a Marketing Manager to own our marketing function — not just execute campaigns. This is a senior, hands-on role for someone who can set direction, build the plan, run it, and be accountable for the numbers.

The right person has genuine product marketing depth (you understand what we sell, who buys it, and why they choose us) and is equally strong across paid and organic channels. You should be comfortable being the most senior marketing voice in the room.

Key Responsibilities

Ownership & Strategy

- Own the overall marketing strategy, quarterly plan, and budget allocation across channels
- Set and be accountable for pipeline, MQL/SQL, CAC and ROI targets
- Report performance and recommendations directly to leadership

Product Marketing

- Develop positioning, messaging and value propositions for our products
- Own ICP definition, buyer personas and competitive intelligence
- Build sales enablement assets — decks, one-pagers, case studies, battlecards
- Drive go-to-market planning for new features and product launches

Paid Marketing

- Plan, run and optimise paid campaigns across Google Ads, LinkedIn, Meta and retargeting
- Own media budget, bidding strategy, audience segmentation and creative testing
- Improve landing pages and funnels to lift conversion and lower cost per lead

Organic Marketing





- Own SEO strategy end to end — technical, on-page, content and link building
- Drive the content engine: blogs, thought leadership, video, webinars, email
- Grow organic traffic, keyword rankings and inbound lead quality
- Manage social and community presence

Team & Cross-functional

- Lead, mentor and review the work of the marketing team and external agencies/freelancers
- Partner closely with Sales on lead quality, handoff and closed-loop feedback
- Work with Product on roadmap-to-messaging alignment

Analytics

- Own the marketing dashboard; track channel-level performance and attribution
- Use GA4, Search Console, CRM and ad platform data to decide where budget goes next

Requirements

- 5–8 years in marketing, with at least 2 years at a manager or lead level — you've owned a function or a substantial channel budget, not just run tasks
- Product marketing experience — proven ability to build positioning and messaging for a product, ideally

SaaS/tech

- Strong across both paid and organic — this is non-negotiable; specialists in only one side won't be a fit
- Demonstrable ownership of a marketing budget and accountability for pipeline/revenue outcomes
- Hands-on with Google Ads, LinkedIn Ads, Meta Ads, GA4, Search Console, and at least one

CRM/marketing automation platform

- Strong commercial judgement — can prioritise, say no, and defend decisions with data
- Excellent written and verbal communication; can write and edit, not just brief
- Experience managing people and/or agencies

Good to Have

- B2B SaaS, edtech or eLearning background
- Experience marketing to international markets (US/EU)
- Familiarity with ABM, marketing automation workflows, or HubSpot/Marketo
- Exposure to product-led growth motions

📌 Digital Marketing Manager (India)
🏢 Paradiso Solutions
📍 India