Company Description Smartstart Business Solutions partners with startups and MSMEs to turn bold ideas into measurable business results. Guided by its proprietary SCALE Framework—Study, Clarify, Adapt, Launch, Elevate—the company provides structured, end-to-end growth solutions. Smartstart’s four core service pillars span Sales, Brand, Digital Marketing, and Technology, ensuring alignment across customer acquisition, visibility, and operational efficiency.

The team combines sharp strategy with hands-on execution, integrating systems, campaigns, and workflows for sustainable growth. Rooted in values of excellence, integrity, ownership, and collaboration, Smartstart co-builds and co-scales with clients, treating each business as a long-term growth partner.

Role Description The Digital Marketing Manager is a full-time, on-site role based in Chennai, responsible for planning, executing, and optimizing digital marketing initiatives across multiple channels. This role oversees campaign strategy and implementation, manages social media presence, and drives lead generation through paid and organic channels.

The Digital Marketing

Manager will monitor performance using web analytics tools, prepare reports, and translate insights into actionable improvements. Day-to-day responsibilities include coordinating with sales, brand, and technology teams, managing budgets, supervising external vendors or agencies when needed, and ensuring consistent brand messaging across all digital touchpoints.



The role also involves staying current with industry trends and recommending new tools, platforms, and approaches to enhance Smartstart’s digital footprint and client outcomes.

Qualifications

- Strong expertise in Digital Marketing and Marketing, including campaign planning, channel selection, and performance optimization.
- Proficiency in Social Media Marketing for brand awareness, engagement, and audience growth across major platforms.
- Experience in Lead Generation, including funnel design, nurturing strategies, and conversion-focused campaigns.
- Ability to use Web Analytics tools (e.g., Google Analytics, social media analytics) for tracking, reporting, and data-driven decision-making.
- Solid understanding of SEO, SEM, email marketing, and paid advertising (Google Ads, social media ads).
- Demonstrated experience managing digital marketing projects end-to-end, including timelines, budgets, and stakeholder communication.
- Strong analytical, problem-solving, and communication skills, with the ability to present insights clearly to cross-functional teams.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing or analytics are an advantage.
- Experience working with CRM systems, marketing automation platforms, and dashboard tools is beneficial.
- Ability to work on-site in Chennai, collaborate effectively in a team workplace, and take ownership of outcomes.

📌 Digital Marketing Manager (Chennai)
🏢 Smartstart Business Solutions
📍 Chennai