Digital Marketing & Lead Generation Specialist

Contract Role | NU Branding | UAE & India NU Branding is looking for a hands-on

Digital Marketing & Lead Generation Specialist to manage and grow our digital presence, with a robust focus on generating qualified business leads in the UAE. This is not a purely social media posting role. We are looking for someone who can combine content, paid media, targeting, lead generation and performance optimisation to help NU Branding reach founders, business owners, developers, marketing heads and decision-makers.

Key Responsibilities

Plan and manage NU Branding's social media presence, primarily Instagram and LinkedIn. Create and publish regular content including posts, carousels, Reels, case studies and campaign creatives. Work with the NU design team to develop high-quality advertising creatives. Build and manage Meta advertising campaigns across Instagram and Facebook. Create campaigns focused on lead generation, WhatsApp enquiries, website traffic and remarketing.

Identify and target relevant UAE audiences including real estate developers, hospitality groups, corporate businesses, retailers and entrepreneurs. Continuously test different campaign messages, creatives, audiences and offers. Manage retargeting campaigns for people who engage with NU's content, website or social profiles.

Track incoming leads and evaluate lead quality. Coordinate with the NU management team to improve campaigns based on the quality of enquiries generated. Manage campaign budgets and optimise cost per qualified lead.

Build and maintain custom audiences and remarketing audiences. Support LinkedIn lead-generation and outbound campaigns where required. Research UAE businesses, developers, brands and potential clients for targeted outreach.



Monitor competitor agencies and digital marketing trends in the UAE. Prepare a simple weekly performance report covering spend, reach, engagement, leads, qualified leads and recommended actions.

Daily Scope The role will involve active campaign management rather than simply scheduling content. Typical daily activities may include: Reviewing campaign performance Optimising audiences and budgets Developing new ad ideas and content Coordinating creative requirements Publishing social content Monitoring enquiries and lead quality Creating remarketing campaigns Identifying new target companies and prospects Testing new campaign messages Reporting key findings to management

Candidate Profile We are looking for someone with approximately

3–6 years of hands-on digital marketing experience .

The ideal candidate should have: Strong experience with Meta Ads Manager Experience running lead-generation and WhatsApp campaigns Strong understanding of Instagram and LinkedIn marketing Experience managing performance marketing campaigns Ability to understand targeting, remarketing and audience building Good copywriting and content-planning skills Ability to interpret campaign data and improve performance Strong understanding of premium B2B brands Good visual judgement and understanding of design Ability to work independently and take ownership of campaigns Experience working with real estate, hospitality, luxury, architecture, design or B2B brands would be a significant advantage.





Important We are not looking for someone whose experience is limited to posting content or managing social media calendars . The person must be able to demonstrate previous campaigns where they have: Generated leads Managed paid advertising budgets Improved campaign performance Built target audiences Used remarketing Converted digital engagement into business enquiries

Tools / Platforms The candidate should ideally be comfortable with: Meta Ads Manager Instagram Facebook LinkedIn Google Analytics Meta Pixel Canva / basic creative tools Google Sheets / Excel WhatsApp Business Knowledge of Google Ads and LinkedIn Campaign Manager would be an advantage.

Engagement

Type

Contract / Freelance Duration

Initially 3 months, extendable based on performance Commitment:

Regular daily involvement Location

Remote / India / UAE Reporting:

NU Branding Management

Key Performance Indicators Performance will primarily be assessed on: Number of qualified business enquiries generated Cost per qualified lead Growth in relevant UAE audience Campaign engagement Quality and consistency of content Number of decision-makers reached Improvement in campaign performance over time The ultimate objective of the role is simple: Turn NU Branding's digital presence into a consistent source of qualified business opportunities.

To Apply Candidates should share: A short introduction Relevant digital marketing experience Examples of Meta campaigns they have personally managed Approximate monthly ad budgets previously handled Examples of leads or business outcomes generated Links to social media accounts they have managed Current location Expected monthly contract fee Availability to start

Apply with cv to [email protected]

📌 Digital Marketing & Lead Generation Specialist (Mumbai)
🏢 nu branding
📍 Mumbai