Please send your resume to: [email protected]

Role SummaryWe are seeking an ambitious, hands-on Digital Marketing & Creative Media Specialist who can bridge the gap between digital marketing strategy and high-quality visual production.

In this hybrid role, you will own the entire content lifecycle end-to-end: Concept → Scripting/Research → Production (Shooting & Lighting) → Post-Production (Editing & Design) → SEO Optimization → Distribution → Performance Analytics.

The ideal candidate is a strategic digital marketer first, who can also pick up a camera to independently shoot corporate videos, capture professional event photography, edit engaging video clips, and design scroll-stopping digital assets.

Key Responsibilities1. End-to-End Digital Marketing &

- Social Media Strategy

- Content Calendar & • Scheduling:

Plan, execute, and manage organic content strategy across LinkedIn, YouTube, Instagram, and key digital platforms.
- Brand Storytelling: Create engaging visual content highlighting company milestones, executive leadership, tech innovations, client case studies, culture, and industry trends.
- Audience Engagement & • Growth:

Leverage social algorithms, trends, and audience behavior insights to optimize posting times, formats, and community engagement.

2. YouTube Channel Management & • Video SEO
- Channel Ownership: Manage YouTube Studio operations, content scheduling, and playlist management.
- Targeted SEO Optimization: Conduct keyword research to optimize video titles, detailed descriptions, tags, metadata, timestamps/chapters, and pinned comments.
- Performance Analytics: Track CTR, watch time, audience retention, and subscriber growth to refine content strategy and search ranking.

3.

Skilled

Videography &

• Post-Production
- Independent On-Site Filming: Operate mirrorless/DSLR cameras, mobile rigs, framing,



studio/portable lighting, and wireless audio setups for:
- Corporate leadership interviews & client testimonials
- On-site project walkthroughs, client site visits, and events
- Short-form social media reels, clips, and marketing videos
- Video Editing: Edit long-form and short-form videos using professional editing suites (Premiere Pro, Final Cut, or DaVinci Resolve).
- Motion & • Polish:

Add crisp subtitles, dynamic transitions, color grading, sound design/music, and light motion graphics.

4.

Corporate

Photography
- Capture crisp, high-resolution corporate photography for leadership portraits, team culture, office activities, product/project installations, and industry conferences.
- Perform post-shoot curation, basic retouching, exposure correction, and color editing.
- Maintain a well-structured digital asset library of raw and edited media assets for multi-departmental use (PR, website, pitch decks, collateral).

5.

Graphic

Design &

• Creative Content
- Design high-converting YouTube thumbnails, LinkedIn carousels, banner graphics, and promo assets.
- Maintain visual hierarchy, typography, brand guidelines, and consistent aesthetics across all digital touchpoints.
- Utilize Canva (mandatory) alongside Adobe Creative Cloud (Photoshop/Illustrator) and modern AI creative tools to enhance workflow efficiency.

6.

Content

Repurposing &

• Performance Analytics
- Repurpose Assets: Convert long-form interviews, webinars,



and site coverage into bite-sized social media reels, shorts, quote cards, and infographics.
- Data-Driven Iteration: Produce monthly analytics reports evaluating content performance, identifying winning formats, and testing new creative strategies.

Required Skills & • Qualifications
- Education: Bachelor’s Degree or Diploma in Digital Marketing, Mass Communication, Multimedia, Visual Communication, Film Production, or a related field.
- Experience: 2–4 years of proven hands-on experience in a dual marketing and video/content creation role.
- Portfolio/Showreel Mandatory: Submissions must include a link to a reel or portfolio demonstrating both marketing/social content and real-world videography, photography, and editing work.

Technical Competencies:
- Digital & • SEO:

Proficiency in YouTube Studio, keyword tools, LinkedIn Analytics, and social management platforms.
- Camera & • Production:

Strong practical experience operating professional cameras, audio equipment, and lighting setups independently.
- Video Editing: Hands-on experience with Adobe Premiere Pro, DaVinci Resolve, CapCut, or Final Cut Pro.
- Design & • Layout:

Strong proficiency in Canva; working knowledge of Adobe Photoshop and Illustrator is highly preferred.
- AI & • Workflow:

Comfort using AI tools for ideation, scripting support, and asset enhancement.

Soft Skills & • Attributes:
- Self-Starter Mentality: Ability to take complete ownership of projects from concept to final publish with minimal supervision.
- Communication: Ability to translate technical, B2B, or corporate topics into visually engaging, accessible content.
- Mobility: Willingness to travel to project locations, events, or client sites for shoots when required.

Please send your resume to: [email protected]

📌 Digital Marketing & Creative Media Specialist (Hands-On Videographer & Designer) (New Delhi)
🏢 MASL WORLD
📍 New Delhi