KEY RESPONSIBILITIES

- Support the creation and execution of B2B marketing and communication initiatives across digital channels.
- Create and coordinate social media content, posts, creatives, short-form videos, and marketing communications.
- Conduct market research, competitor analysis, industry research, and trend tracking to identify relevant opportunities.
- Assist in developing content for LinkedIn, websites, campaigns, presentations, newsletters, and other marketing channels.
- Support campaign planning, execution, tracking, and performance reporting.
- Research target markets, industries, companies, and relevant business trends.
- Assist with creative ideation, content calendars, and brand communication activities.
- Explore and effectively use AI-powered tools for content creation, research, ideation, design, and marketing productivity.
- Track and maintain marketing activities, content pipelines, campaign data, and performance metrics.
- Collaborate with internal teams to support business development,



employer branding, corporate communications, and company initiatives.
- Stay updated on B2B technology, SaaS, IT services, AI, and digital marketing trends.
- Support other marketing and communication initiatives as required.

IDEAL CANDIDATE• BBA 2nd/3rd year, MBA 1st year, or candidates who have recently completed their first year of MBA.

- Strong written and verbal communication skills.
- Creative mindset with an interest in content, social media, and digital marketing.
- Strong research and analytical abilities.
- Comfortable working with AI tools and digital platforms.
- Basic understanding of B2B marketing, SaaS, technology, or IT services is an advantage.
- Proactive, curious, detail-oriented, and willing to learn.
- Ability to work independently as well as collaboratively in a fast-paced workplace.

📌 Digital Marketing Intern (Kolkata) (Newtown)
🏢 Inceptial Technologies
📍 Newtown